Latest News
August 11, 2008
Google's Yahoo! Deal Rankles
AdWeek
Commenting on the Google-Yahoo search deal, Didit's Kevin Lee notes that "the advertiser will find itself spending more for the same amount of clicks because they're coming from the most expensive part of the ecosystem."
July 22, 2008
Getting More From Pay Per Click Marketing
WebProNews
Didit's Kevin Lee, at ACCM 2008, discusses how retailers often need to look beyond immediate conversions to maximize their PPC search efforts.
July 15, 2008
Microsoft Seeks a Better Live Search With Powerset Natural Language Tech
Internet Retailer
Didit's Kevin Lee comments on how Microsoft's latest search technology acquisition may enhance relevancy for its ad platform..
July 14, 2008
Why Some Get Shafted by Google Pricing
Advertising Age
Didit's Kevin Lee is quoted in an article about the problems encountered by short-term serach marketers.
July 1, 2008
Didit Featured in DMNews' Essential Guide to Search Engine Marketing
DMNews
Didit's Gerry Bavaro notes that "the economy is putting pressure on marketing
teams to really squeeze return out of their media
buys."
June 18, 2008
Search Execs Weigh In On Yahoo-Google Deal
MediaPost
Didit's Kevin Lee comments on the Yahoo-Google search agreement, noting that keyword prices may rise as a result.
June 17, 2008
Hospitality Ecommerce Provider Selects Didit for Hotel Marketing
PR Newswire
Didit today announced that Leading Interactive Reservations,
LLC has selected Didit to manage search engine marketing
efforts for its brand The Leading Hotels of the World.
June 13, 2008
Yahoo Strikes Ad Deal With Rival Google
USA Today
Didit's Kevin Lee comments on Yahoo's advertising agreement with Google.
June, 2008
10 Secrets to Paid Search Success
Internet Retailer
Didit's Gerry Bavaro weighs in with important advice for e-commerce merchants.
June 2, 2008
Didit CEO and Co-Founder Kevin Lee Named Ernst & Young Entrepreneur Of The Year(R) 2008 Award Finalist in Metro New York Area
PRNewswire
Didit's CEO and co-founder Kevin Lee is
a finalist for The Metro New York Ernst & Young Entrepreneur Of The Year(R)
2008 Awards.
May 23, 2008
Microsoft Starts Rebate Debate
DMNews
Didit's Steve Baldwin comments on Microsoft's new ad-funded, CPA-based product search service.
May 19, 2008
Watch and Be Watched: Online Advertisers Plan to Use Behavioral Targeting
Marketing Pilgrim
Didit's Kevin Lee comments on the latest trends in behavioral targeting.
May 16, 2008
Pushed By Icahn, Yahoo Jumps Back Into Ad Deal With Google?
Mashable
Didit's Kevin Lee comments on Carl Icahn's takeover bid for Yahoo.
May 6, 2008
Microsoft Could Still Snag Yahoo, Experts Say
USA Today
Didit's Kevin Lee comments on the latest developments in the ongoing Microsoft-Yahoo acquisition saga.
May 5, 2008
Trend Micro and PetCareRX Again Choose Didit as SEM Agency of Record
Yahoo Business News
Didit, a full-service online advertising and marketing services firm and major player in search engine marketing, today announced that Trend Micro, a global leader in Internet content security, and PetCareRX, America's leading online pet pharmacy for medication and supply requirements, have again selected Didit to manage the companies' search engine marketing (SEM) campaigns.
April 17, 2008
Google Beats the Bears
BusinessWeek
Didit's Kevin Lee comments on Google's favorable Q1 2008 earnings report.
March 28, 2008
Google's AdWord Changes May Increase CPC
DMNews
Didit's Kevin Lee comments on Google's incorporation of landing page load time into its Quality Score algorithm, noting that "this poses a challenge for marketers who have in many cases come to rely on rich media on landing pages."
March 26, 2008
Digital Marketers Bank on Search Engine Results
NY Newsday
Didit is profiled by Newsday as a company "in the middle of a fast-paced world some say is revolutionizing the ad industry."
March 24, 2008
Eric Enge and Kevin Lee discuss Pay Per Click Marketing
StoneTemple Consulting
Didit's Kevin Lee discusses PPC, ad exchanges, branding, and the future of search marketing.
March 24, 2008
SES New York: Is Organic Search Better Than Paid Search?
Web Pro News
Video: Didit's Kevin Lee is interviewed by Mike McDonald at SES NY.
Feb 28, 2008
Dollar Grab (Google is Trying to Get More Ads on Clicks)
NY Post
Commenting on Google's new Enhanced Broad Match/Automatic Match algorithm change, Didit's Mark Simon notes that "it looks like a desperate situation, like they're trying to garner every possible click that's available.
Feb 12, 2008
Yahoo + News Corp. = Lame Ploy to Get Higher Bid
Wired News
Didit's Kevin Lee, commenting on suitors for Yahoo, notes that "a News Corp. deal would do nothing to solve Yahoo's decline in search market share. It would allow Yahoo to create a larger display advertising property, but Yahoo already has more than enough of that inventory. I'm having a hard time understanding why this deal would happen."
Feb 7, 2008
Google Ramps Up Office Challenge
USA Today
Commenting on Google's launch of its multi-user version of Google Apps, Didit's Kevin Lee notes that "Google should concentrate on moving forward with its vision for DoubleClick."
Feb 4, 2008
Possible Yahoo Sale Puts Focus On AOL
Washington Post
Commenting on Microsoft and Yahoo, Didit's Kevin Lee notes that "money follows the eyeballs... media buyers are agnostic as to who gets the dollars as long as it's working for them."
Feb 4, 2008
Microsoft, Yahoo Face Many Hurdles to Successful Merger
USA Today
Commenting on Microsoft's hostile takeover bid for Yahoo, Didit's Kevin Lee notes that "competing bids are unlikely, though not out of the question."
Feb 3, 2008
A Cruel Fate for Yahoo, Other Silicon Valley Legends
San Jose Mercury News
On Yahoo's current woes, Didit's Kevin Lee notes that "you have to be a technology company to maintain leadership. They didn't move quickly enough in certain areas to keep up with the quality of searches that Google had."
Feb 1, 2008
Advertising is in the Midst of a Major Transformation and by Examining our Past, Kevin Lee Explains What the Future of the Advancing Digital Age Will Bring
TheAdvertisingShow.com
Co-host Brad Forsythe interviews Kevin Lee, Author of The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy.
Jan 18, 2008
Yahoo's Search for a Vision
Business Week
Didit's Kevin Lee weighs in on Yahoo's strengths and weaknesses.
Jan 18, 2008
Search Spending Slowed Sharply End of December, Q4 Short
Silicon Alley Insider
Summary of a conference held by JP Morgan Internet analyst Imran Khan with Didit's Kevin Lee.
Jan 7, 2008
Search Marketer Warns Of Insider Data Trading
WebProNews
Jason Lee Miller comments on Mark Simon's thesis that "algorithmic collusion" may raise keyword prices in 2008.
Dec 26, 2007
The Year in Review
Yahoo Search Marketing Blog
Didit's Abe Mezrich is mentioned for helping marketers understand the symbiosis between search and display advertising.
Dec 20, 2007
Search Insider Summit: Search Marketers Pursuing Display
Marketing Pilgrim
Search is expanding into other channels. A report on a panel at Search Insider at which Didit's David Honing offered a glimpse of the future for SEM agencies.
Dec 17, 2007
Live from the Search Insider Summit: SEM Agencies Step Up Offerings
MediaPost
Didit's David Honig electifies a panel with his statement "the days of SEM agencies just focusing on paid search are over."
Dec 11, 2007
Google-DoubleClick Merger 'May Deter Marketers'
Epiphany
Further commentary on Kevin Lee's comments to Advertising Age on the Google-DoubleClick merger.
Dec 10, 2007
Giant Google/DoubleClick Buddies Up to Advertisers
Advertising Age
Didit's Kevin Lee comments on the Google-DoubleClick merger, noting that some marketers may find the continued use of DoubleClick's DART tool to create a conflict of interest. "The irony is that co-mingling the advertising and marketing data might actually result in better targeted advertising, but neither the marketer nor many consumers are willing to give any one organization that much power without a proactive opt-in."
Dec 6, 2007
Christmas Begins in July for Search Engine Marketers
DM News
Kevin Lee comments on early-stage planning for the shopping season, noting that "at our suggestion, many clients raised their credit limits with the engines just in case they had to get aggressive or their campaigns were working unusually well due to a hot product. That strategy has already paid dividends.”
Nov 27, 2007
Comparing Paid Search and SEO with Abe Mezrich of Didit.com
Web Marketing Today
Dr. Ralph Wilson discusses with Abe Mezrich of Didit Search Marketing the advantages of search engine optimization (SEO) with those of Paid Search or PPC advertising.
Nov 15, 2007
Even Google Is Vulnerable
TheStreet.com
Didit's Kevin Lee comments on the issue of whether Google is recession-proof: "Cutting back (in a recession) means (marketers) may be turning down acquiring sales and customers, so even when there is some belt-tightening, this type of ad spending is usually the last to go down."
Oct 25, 2007
Microsoft Buys a Bit of Facebook
USA Today
Didit's Kevin Lee comments on Microsoft's purchase of a $240 million stake in social networking site Facebook, noting that "we're still in the first inning with regards to targeting ads that follow you around from device to device."
Oct 18, 2007
Mowrey of Al Frank, Lee of Did-It.com on Google Outlook (video)
Bloomberg TV
A Bloomberg TV anchor interviews Kevin and a market analyst on Google's earnings and the future of SEM.
Note: In order to watch the video, you have to click on the top link in the "Related Media on Demand" section on the right side of the page.
Oct 5, 2007
Microsoft Covers Its Bets
USA Today
Didit's Kevin Lee weighs in on Microsoft's latest online ad offensive: "I think Xbox and its successors are the Trojan horse that puts Microsoft and its ad network right in the middle of the living room, and not just for games, content too."
Latest Press Releases
Oct 23, 2007
Didit Executive Chairman and Co-Founder, Kevin Lee Authors New Book, 'The Eyes Have It'
TechWeb
As Madison Avenue continues to struggle to adapt its methods and thinking to an evolving media landscape, a new generation of digital marketers has already blazed a path through this environment with new technologies that target, measure and elicit a direct response from critical consumer eyeballs while old methods of media buying continue falling by the wayside, according to author Kevin Lee.
Sep 20, 2007
Didit Ranks Third in Deloitte's Technology Fast 50 Program for New York
PR Newswire
Didit, a full-service online
advertising and marketing services firm and a leader in search engine
marketing, has been named to Deloitte's prestigious Technology Fast 50
Program for New York, a ranking of the 50 fastest growing technology,
media, telecommunications, and life sciences companies in the area by
Deloitte & Touche USA LLP, one of the nation's leading professional
services organizations. Rankings are based on the percentage revenue growth
over five years from 2002-2006.
Latest Articles
August 29, 2008Learn How to Say No to Dumb Ideas
by Kevin Lee
Being a "yes man" can be dangerous to your career.
August 25, 2008
Shifting Paradigms In The SEM Agency Business
by Gerry Bavaro
In speaking to friends from other agencies who spent the last week out at SES in San Jose, I heard many of the same comments I've heard before: "it was really tactical," and "there wasn't that much forward thinking."
August 18, 2008
Why Do All SEM Agencies Sound The Same?
by Dave Pasternack
Why do SEM agencies have such a big problem differentiating their offerings to the market?
August 15, 2008
Analyzing the Perils of Government Regulation
by Kevin Lee
Are marketers prepared for new laws and enforcement actions?
August 11, 2008
Social Media: Its More Than Facebook
by Steve Baldwin
Social media's real power lies in its ability to function as a recommendation engine in which real people praise or pillory products.
August 8, 2008
Reputation, PPC Search, and SEO: Harmony or Discord
by Kevin Lee
What a bidet manufacturer and a home appliance merchant do not have in common.
August 4, 2008
The Anatomy Of Great
by Gerry Bavaro
Where does one find true greatness in SEM?
August 1, 2008
Pennywise, Pound Foolish in Paid Search
by Kevin Lee
How to calculate if a higher-paid agency is more effective than a less-paid one.
July 28, 2008
An Open Letter to Steve Ballmer
by Steve Baldwin
If Microsoft really wants to compete against Google, it first must compete against itself.
July 25, 2008
Ten Ways to Waste Your PPC Budget
by Kevin Lee
Unfortunately, far too many marketers repeatedly commit these 10 Deadly SEM Sins.
July 21, 2008
No Time For Gloom Or Doom!
by Steve Baldwin
The online ad industry is facing major challenges, but isn't about to implode the way it did in 2000-01, thanks to SEM.
July 18, 2008
The Publisher Opportunity in Search and Contextual, Part 1
by Kevin Lee
Properly executed, a keyword-targeted traffic-building campaign can turn a marketing expense into a cash machine.
July 14, 2008
Manufacturing Relevance And Experience On The Fly
by Gerry Bavaro
We're rapidly moving toward an era (call it "Web 3.0") in which many of the most important marketing variables will be automatically optimized.
July 11, 2008
CPM Auctions and Google's CPA Network
by Kevin Lee
Many marketers would love the transparency of a CPM auction for paid search position instead of the algorithmic black box, which gets more opaque all the time as the engines add new variables
July 7, 2008
Inside Microsoft's War Room
by Steve Baldwin
Microsoft -- with or without Yahoo -- has a strategic plan to be a major player in computing's next era.
June 30, 2008
Please Pass The Data
by Gerry Bavaro
The empowering force behind the un-sexy, “hard to believe it’s winning” search marketing medium is data.
June 27, 2008
Google Trends, Ad Planner, and Site Affinity
by Kevin Lee
Where does Google get the data for Google Trends or Ad Planner? Here's one theory.
June 23, 2008
The Great (And Completely Ridiculous) ‘In-house vs. Outsourced SEM’ Debate
by Dave Pasternack
Because this issue, like some grotesque zombie from the Land of the Undead, refuses to go away quietly, and because last week SEMPO (the Search Engine Marketing Professional Organization) hosted a public debate on the issue, I’ll use this column to put an end to this fruitless discussion.
June 20, 2008
Kevin Lee
SEM Implications of the Yahoo-Google Pact
by Kevin Lee
How exactly will the Yahoo system decide whether to run advertising from Google, Yahoo Panama, or an alternate source, such as Microsoft?
June 16, 2008
The Hidden Minefields Of Mobile Searching
by Steve Baldwin
The Web experience on mobile devices creates a new set of issues for PPC marketers.
June 13, 2008
The Internet Sales Tax Time Bomb
by Kevin Lee
Will the law treat Google, Yahoo, and Microsoft as affiliates?
June 9, 2008
Putting The Consumer At The Center of Search
by Gerry Bavaro
Let’s face it: search is a behavior among many behaviors and interaction points, ultimately leading down the path to the golden ticket: an action.
June 6, 2008
Are Search and Affiliate Marketing Budget Cuts Irrational?
by Kevin Lee
By accounting for these expenses as a commission -- instead of a sales and marketing cost -- some marketers may be committing marketing suicide.
June 2, 2008
Microsoft Shows Its Hand
by Steve Baldwin
What matters about Microsoft's Live Cash Back is that it provides a no-risk channel for advertisers to sidestep the traditional “search engine as middleman” model we’ve lived with since the dawn of CPC.
May 30, 2008
Google AdSense: Tips for Success
by Kevin Lee
How working in the Google content network differs from working in a search campaign.
May 23, 2008
Google Content: New Strategies and Options
by Kevin Lee
What marketers need to know about Google's AdSense for content. First of a two-part series.
May 19, 2008
Will Search Ever Get Its Fair Share Of Spend?
by Gerry Bavaro
Who’s better qualified to make media more genuinely accountable and ROI-driven than the folks who are living this daily in real time, with the pressure to make it perform at every turn?
May 16, 2008
A Strong Appetite for Behavioral Search Targeting
by Kevin Lee
Whatever cool behavioral targeting options roll out will likely come from Yahoo or Microsoft.
May 12, 2008
So What IS Microsoft’s Strategy For Search?
by Steve Baldwin
Microsoft — the patient troll under the bridge collecting a toll — will have a significant piece of search's future.
May 9, 2008
The Yahoo-Microsoft Saga
by Kevin Lee
Why Microsoft CEO Steve Ballmer's letter to Yahoo CEO Jerry Yang may go down in history as one of the best-crafted business letters ever.
May 5, 2008
Seeking Conversions in a Discovery-Oriented World
by Gerry Bavaro
Optimizing for increased “discovery” should be something that all search marketers embrace.
May 2, 2008
SERP Position: Myth vs. Reality
by Kevin Lee
There are many ways Google and the other engines have started to personalize search results.
May 2, 2008
Deal With Search Marketing's Flaws
by Dave Pasternack
With search engines serving users and shareholders, marketers' needs often get shortchanged. Here's how to make the most of the situation.
April 28, 2008
Search In The Age Of Recession
by Mark Simon
Whether or not search is “recession proof,” it’s clear that those advertisers paying Google’s bills may yet suffer in a welter of new ways this year.
