Blog

SEO, GEO, and the New Rules of Search Visibility

For nearly 30 years, Didit has been at the forefront of search marketing. Our Founder and Executive Chairman Kevin Lee was pioneering SEO and paid search strategies before Google even existed, and he is widely credited as one of the creators of paid search bid management technology. So when we say the search landscape is undergoing its most significant shift in a generation, we say it with the full weight of having lived through every major evolution that came before it...

Dynamic creative optimization for brands and SMBs

In this conversation, Kevin Lee sits down with Eric Frankel, founder and CEO of AdGreetz and former Warner Bros executive, to explore how AI and dynamic creative optimization (DCO) are reshaping the advertising landscape for both major brands and small businesses...

Winning E commerce in the age of AI shoppers

Kevin Lee speaks with Aniket Deosthali, of Envive AI, about how AI agents are transforming e‑commerce, merchandising, and discoverability...

The hidden buyer journey in B2B marketing

Didit's Kevin Lee, also of the E‑Marketing Association, interviews Scott Gillum about his book The Hidden Buyer Journey and how personality, emotion, and trust shape B2B buying far more than most organizations recognize...

Redefining Go-To-Market beyond acquisition

In this conversation, Kevin Lee and Justin Gray explore how go-to-market (GTM) strategy must evolve beyond simple customer acquisition to encompass the entire customer lifecycle, especially in an AI-driven world...

Future-proofing brand visibility in the age of AI

Kevin Lee speaks with Debra Aho Williamson, founder of Sonata Insights and publisher of The AI Ad Economy, about how AI is reshaping the way consumers discover brands and make purchase decisions, and what that means for marketers, agencies, and publishers...

GEO, LLMs, and the Future of Visibility

Kevin Lee interviews Zac Ali, who leads U.S. operations and marketing at Finder, to unpack how search, AI, and brand visibility are being fundamentally reshaped. For marketers who remember the “golden age” of SEO (when strong content and a solid link profile could reliably generate large volumes of organic traffic) it’s clear the landscape has shifted...

Transforming Uncontested Brand Searches into Profitable Growth

In paid search, branded queries have always sparked debate: are you paying for clicks you’d get for free via organic, or driving true incremental value? In a recent conversation, Kevin Lee and Matt LeBaron, founder and CEO of Revvim, explored how agentic AI is changing that conversation...

Leading like “The Boss” in the age of AI

Kevin Lee speaks with Andy Freed, CEO of Virtual Inc. and author of Lead Like the Boss, about what leaders can learn from Bruce Springsteen’s approach to performance, storytelling, and band leadership...

Using AI, LLMs, and social to drive growth

This conversation between Didit’s Kevin Lee and Nicholas Renna, head of e‑commerce and marketing at Uncle Giuseppe’s Marketplace, explores how a fresh‑focused regional grocer is modernizing its marketing while staying true to its roots...

Why human storytelling beats automated outreach

Kevin Lee and B2B marketing leader/author Randy Brasche dig into what goes wrong (and what’s possible) when modern marketing, data, and AI collide...

Creative Intelligence: The Next Frontier of Ad Tech

Didit’s Kevin Lee sat down with Alex Collmer, founder and CEO of Vidmob, to explore how creative is becoming the true performance engine of modern marketing, and why the industry is entering a new chapter built on creative intelligence...