For the better part of the past decade, Facebook and other social channels have been limiting the organic exposure of messaging, forcing brands and marketers to resort to paid (AKA "boosted") posts to reach target audiences...
While QR code-enabled marketing campaigns can be highly effective when done correctly, implementing mistakes can render them useless...
Didit’s Kevin Lee was recently interviewed by Steffen Horst, CEO and Co-Founder of Symphonic Digital, in a podcast entitled “How AI Changes the SEO Landscape.”...
The elevator pitch began with a salesman who embraced the opportunity to close a client over a short, shared ride from one floor to the next...
Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's been active in the industry since the 1990s. One question that came up during the discussion...
In April, 2021, Apple announced that the latest version of its iOS software would provide users with much greater control over the extent to which developers, marketers, and merchants could track their devices...
It's no secret that the targeting technologies that digital marketers have been using for at least the past decade are on the cusp of major changes. Google has explicitly warned marketers that third-party cookies are an endangered species...
As content remains king and as content production and distribution become frictionless, marketers discuss a plan to unlock internal expertise. Content -- in the age of Google and Facebook --remains king...
A number of recent announcements from tech giants Apple and Google concerning the future of third-party tracking cookies has led to considerable hand-wringing – and even panic -- among many digital marketers...
Search marketers know how important it is to be able to harvest demand from consumers searching for specific products or services offered by the client. Such demand can be effectively harvested through paid search media and SEO...
Search marketers have long known that there's value in "putting oneself into the shoes of searchers." By so doing, they can craft and deploy content that precisely addresses searchers' informational needs in a voice likely to resonate...
Marketing research is an essential effort that allows brands to better understand their customers, competitive environment, and the effectiveness of their current marketing activities, including advertising...
