Case Studies

A rapidly growing, venture-backed healthcare marketplace sought to aggressively scale new-patient bookings without sacrificing efficiency. The startup’s digital infrastructure was expanding quickly, but conversion performance and cost efficiency needed optimization to sustain growth. Didit was engaged to re-engineer their acquisition funnel, improve on-site performance, and maximize booked appointments while maintaining strict cost-per-booking targets.

Comprehensive Pre-Launch CRO Audit & Implementation

• Didit performed an end-to-end conversion rate optimization audit before campaign launch, identifying UX friction points and data-flow inefficiencies. Landing page forms, CTAs, and page load performance were re-engineered to ensure that every paid click had a higher probability of converting.

State-Specific Campaign Mix

• Customized search campaigns were built for each state, reflecting regional search intent, insurance regulations, and competitive dynamics. This localized structure allowed Didit to allocate spend dynamically to the highest-performing geographies and reduce wasted impressions.

Doctor Availability & Pricing Scripts

• Automated scripts synchronized ad copy and landing page content with live doctor availability and pricing data. This kept all touchpoints current, improved ad relevance, and reduced bounce rates from outdated or inconsistent information.