Melville, NY – April 2, 2019 – Full-service marketing and communications agency Didit, headquartered in Melville, New York, celebrated Office Assistant Selma Pasternack’s 95th birthday on March 27, 2019. Mrs. Pasternack, who resides in Rockville Centre, has worked at Didit for 23 years with her son, Chief Executive Officer and Co-Founder Dave Pasternack. Within her position, she assists with supplies, mailings, and office equipment.

Mrs. Pasternack worked alongside Mr. Pasternack at Didit as well as his various business ventures over the past 40 years. She has executed administrative, shipping, and secretarial tasks, and has witnessed the evolution of office technologies, as he launched a series of successful companies, including United States Information Corporation, one of the nation’s largest electronic publishers of Federal Government bidding and contract information, and Logicsoft, the fourth fastest growing private technological direct marketing company of 1984.

“One day, when Dave was in the process of launching his first company, he asked me to come in and help him in the office as he needed a secretary,” said Mrs. Pasternack. “The rest is history! Having a job all these years is what motivates me to get up in the morning and stay active. Dave is incredibly intelligent, sharp and kind, and I am very grateful to him for these opportunities.”

Mrs. Pasternack was born and raised in Brooklyn, NY. After graduating from high school, she and her parents moved to different cities across the country, including Madison, Wisconsin, where she met her husband, Harold Pasternack. After Harold returned from serving in the United States Air Force during World War II, the couple began their family. Once their three children grew up, Mrs. Pasternack kept busy by pursuing an Associate’s degree at Nassau Community College and then studying interior design.

She credits working with young people, having a constant goal, and maintaining friendships as her secrets to living a long and happy life.

“I could not be more proud and honored to celebrate this milestone birthday with my mother,” said Mr. Pasternack. “She comes to the office every day with a strong dedication and love for the company and its employees. Selma is an inspiration to all of us, and I am very lucky to have her as a mother, colleague, and friend.”

About Didit

Founded in 1996, Didit is a fully integrated marketing and communications firm, with offices in Manhattan, Long Island, and Waltham, Massachusetts. Recognized as an Inc. 500, Deloitte Fast 50 and Fast 500 company, Didit is a privately-held industry pioneer that offers an unparalleled range of marketing, public relations and digital services, from postcard to post-click. The agency’s experienced professionals, innovative strategy, best-of-breed technology and advanced analytics provide a fully comprehensive marketing approach to businesses, delivering unmatched results for more than 200 clients across all verticals. Didit was co-founded by SEO/SEM thought leader, SEMPO founding board member, and Didit Executive Chairman Kevin Lee. For more information, visit

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