Ana Raynes: Maximizing Social Media Advertising

On May 9th, 2014, Ana Raynes, Didit’s Social Media Director, gave a presentation at Market New York Expo that was very popular. Here are some important take-aways form the presentation:

1. Your website content is a reflection of you and your brand.
2. Never build your content empire on rented land
3. Create a “why” for each one of your content channels
4. Ask yourself the “Three W” questions: Why are you creating your content? Who will read it? What will they gain by doing so?
5. Leverage influencers in your industry

Lots of people have asked for a copy of this presentation, so here it is: