What Can Marketing Research Do For Your Brand?

What Can Marketing Research Do For Your Brand?

Marketing research is an essential effort that allows brands to better understand their customers, competitive environment, and the effectiveness of their current marketing activities, including advertising. While the discipline has been around since the 1930s, the...
Using Customer Pain Points In Your Messaging

Using Customer Pain Points In Your Messaging

Search marketers have long known that there’s value in “putting oneself into the shoes of searchers.” By so doing, they can craft and deploy content that precisely addresses searchers’ informational needs in a voice likely to resonate with...

Direct Mail: The Comeback Kid

It wasn’t that long ago that marketing pundits were declaring that the direct mail channel was on the ropes, after being battered for years by the now ubiquitous Internet. But something remarkable happened last year. As COVID-19 lockdowns spread across the...