by Didit Editorial | Mar 7, 2023 | Articles, Branding, Content Marketing, Events, SEO, Video
Albert Einstein famously said that “compound interest is the eighth wonder of the world. He who understands it, earns it … he who doesn’t … pays it.” Today we live in what Didit Founder & Executive Chairman Kevin Lee calls “compound marketing.” In the same way...
by Didit Editorial | May 16, 2022 | Articles, Content Marketing, Interviews, SEO, Social Media
Didit’s Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who’s been active in the industry since the 1990s. One question that came up during the discussion was the degree to which lessons gleaned from the SEO profession apply...
by Didit Editorial | Mar 16, 2022 | Articles, Digital Technology, Email Marketing, Interactive Marketing, PPC, Public Relations
In April, 2021, Apple announced that the latest version of its iOS software would provide users with much greater control over the extent to which developers, marketers, and merchants could track their devices. Beginning with iOS version 14.5, iOS and iPadOS (will)...
by Didit Editorial | Nov 19, 2021 | Articles, Display Media, Interviews
It’s no secret that the targeting technologies that digital marketers have been using for at least the past decade are on the cusp of major changes. Google has explicitly warned marketers that third-party cookies are an endangered species (although its original...
by Didit Editorial | Nov 12, 2021 | Articles, Content Marketing, Interviews
Content — in the age of Google and Facebook –remains king. Any businessperson expecting to succeed on search and social media accepts the notion that achieving any kind of visibility for his/her firm’s products and services means content needs to be...
by Didit Editorial | Sep 26, 2021 | Articles, Display Media, Retargeted Media
A number of recent announcements from tech giants Apple and Google concerning the future of third-party tracking cookies has led to considerable hand-wringing – and even panic — among many digital marketers. This past March, Apple announced that its popular...
