by Didit Editorial | Oct 15, 2017 | Articles, Content Marketing
October 15, 2017: Every business with a social media presence wants to create content that’s widely shared. Each year, big brands spend millions of dollars on “viral marketing” experts whose jobs are to create edgy, viral campaigns, the vast majority of which flop... 
by Didit Editorial | Jun 6, 2017 | Articles, Content Marketing, SEO
June 6, 2017: This past week, the good folks over at Ahrefs.com published a mammoth study on Featured Snippets, a particular type of organic listing that Google may display for selected queries. As Google explains in its Search Console Help area, Featured Snippets are... 
by Didit Editorial | Nov 29, 2016 | Articles, Content Marketing
November 29, 2016: Over the past several years, content marketing has been widely accepted as valid mechanism for B2Bs to attract qualified leads, sales, and interest. In fact, according to the Content Marketing Institute, 88 percent of B2Bs currently use some kind of... 
by Didit Editorial | Oct 20, 2016 | Articles, Content Marketing
October 20, 2016: Q4 is here in earnest, and etailers will soon be fighting a pitched battle for the hearts, minds, and wallets of consumers. In this hyper-competitive environment, if sites don’t load fast, if navigation isn’t smooth, and if products don’t stand out,... 
by Didit Editorial | Oct 5, 2016 | Articles, Content Marketing
October 5, 2016: As we noted a few weeks back, Google’s Maps product is quietly becoming a killer marketing platform. Last week, Google announced that entries from Google Calendar would soon be used to inform Maps. This development has real potential for businesses of... 
by Didit Editorial | Aug 22, 2016 | Articles, Content Marketing
August 22, 2016: If you’re a content marketer – on the brand side or at an agency — a new study from Australia-based Dejan Marketing may have you reaching for your spellchecker. According to the study – based on an open-ended survey of 1,000 web users, “content...