by Didit Editorial | Mar 7, 2023 | Articles, Branding, Content Marketing, Events, SEO, Video
Albert Einstein famously said that “compound interest is the eighth wonder of the world. He who understands it, earns it … he who doesn’t … pays it.” Today we live in what Didit Founder & Executive Chairman Kevin Lee calls “compound marketing.” In the same way...
by Didit Editorial | Mar 1, 2023 | Articles, Branding, Content Marketing, Public Relations, Traditional Marketing
The elevator pitch began with a salesman who embraced the opportunity to close a client over a short, shared ride from one floor to the next. Today, the marketing tactic unfolds between brands and consumers moment by moment across all channels and touchpoints from...
by Didit Editorial | Jan 16, 2023 | Articles, Content Marketing, Interviews, SEO, Social Media
Didit’s Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who’s been active in the industry since the 1990s. One question that came up during the discussion was the degree to which lessons gleaned from the SEO profession apply...
by Didit Editorial | Nov 12, 2021 | Articles, Content Marketing, Interviews
Content — in the age of Google and Facebook –remains king. Any businessperson expecting to succeed on search and social media accepts the notion that achieving any kind of visibility for his/her firm’s products and services means content needs to be...
by Didit Editorial | May 31, 2021 | Articles, Content Marketing
Search marketers have long known that there’s value in “putting oneself into the shoes of searchers.” By so doing, they can craft and deploy content that precisely addresses searchers’ informational needs in a voice likely to resonate with...
by Didit Editorial | Apr 24, 2021 | Articles, Content Marketing, SEO
Web proprietors — especially those doing e-commerce from their sites — face a common SEO problem: getting individual product/SKU products to rank highly enough to warrant first-page placement on Google’s organic search engine results pages....
