by Didit Editorial | Apr 16, 2022 | Articles, Content Marketing, SEO, Social Media
Didit’s Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who’s been active in the industry since the 1990s. One question that came up during the discussion was the degree to which lessons gleaned from the SEO profession apply...
by Didit Editorial | Nov 21, 2021 | Articles, Content Marketing, Display Media, PR Releases, Public Relations, Retargeted Media, SEO, Social Media
For the better part of the past decade, Facebook and other social channels have been limiting the organic exposure of messaging, forcing brands and marketers to resort to paid (AKA “boosted”) posts to reach target audiences. As Didit noted way back in...
by Didit Editorial | Apr 24, 2021 | Articles, Content Marketing, SEO
Web proprietors — especially those doing e-commerce from their sites — face a common SEO problem: getting individual product/SKU products to rank highly enough to warrant first-page placement on Google’s organic search engine results pages....
by Didit Editorial | Mar 8, 2021 | Articles, Branding, Content Marketing, Traditional Marketing
The elevator pitch began with a salesman who embraced the opportunity to close a client over a short, shared ride from one floor to the next. Today, the marketing tactic unfolds between brands and consumers moment by moment across all channels and touchpoints from...
by Didit Editorial | Jan 19, 2021 | Articles, Content Marketing
Creating and publishing content that reflects and projects the unique selling proposition of your business provides advantage in today’s digital marketplace. And while small and medium-sized businesses lacking access to sophisticated content production capabilities...
by Didit Editorial | Dec 7, 2020 | Articles, Content Marketing, SEO
If you read our last blog post, then you already know our stance on getting your small or medium-sized business ready for the digital marketplace in our post-pandemic new normal. And if you’re still operating solely from a brick-and-mortar store or physical location,...
