by Didit Editorial | Mar 8, 2021 | Articles, Branding, Content Marketing, Traditional Marketing
The elevator pitch began with a salesman who embraced the opportunity to close a client over a short, shared ride from one floor to the next. Today, the marketing tactic unfolds between brands and consumers moment by moment across all channels and touchpoints from...
by Didit Editorial | May 11, 2016 | Articles, Branding
May 11, 2016: Amazon is a B2C powerhouse, but has recently added business services that some SMBs may find compelling. Amazon Business Services is growing rapidly, according to Amazon.com’s recent financial reports; right now, 300,000 businesses have signed up....
by Didit Editorial | Feb 24, 2016 | Articles, Branding
February 24, 2016: Branding is a big subject that may seem a bit mysterious to those who do not work in the advertising business. But branding has been around for hundreds of years, its principles are established, and its primary benefits — to distinguish a...
by Didit Editorial | Feb 19, 2016 | Articles, Branding, Public Relations
February 19, 2016: Online reviews have a huge impact on the way the public sees your brand. According to ReviewTrackers.com — a reviews management service — “85 percent of consumers say that they read online reviews for local businesses to determine...
by Didit Editorial | Jan 9, 2016 | Articles, Branding
January 9, 2016: The Digital Marketing profession is filled with weird terms and job titles. More often than not, these titles are imaginative re-namings of more prosaic positions, but occasionally reveal something real and surreal about the state of marketing....
by Didit Editorial | Aug 10, 2015 | Articles, Branding, Content Marketing
August 10, 2015: If you’re running a B2B site, you’re likely using content, SEO, and social media to attract visitors to your site’s pages. But even if your site, your social presence, and blog content are all compelling, the percentage of people...
