by Didit Editorial | Aug 10, 2021 | Articles, Branding, Social Media, Video
Search marketers know how important it is to be able to harvest demand from consumers searching for specific products or services offered by the client. Such demand can be effectively harvested through paid search media and SEO. But as Didit’s Kevin Lee notes in...
by Didit Editorial | May 6, 2021 | Articles, Branding, Interviews
Marketing research is an essential effort that allows brands to better understand their customers, competitive environment, and the effectiveness of their current marketing activities, including advertising. While the discipline has been around since the 1930s, the...
by Didit Editorial | Mar 8, 2021 | Articles, Branding, Content Marketing, Public Relations, Traditional Marketing
The elevator pitch began with a salesman who embraced the opportunity to close a client over a short, shared ride from one floor to the next. Today, the marketing tactic unfolds between brands and consumers moment by moment across all channels and touchpoints from...
by Didit Editorial | May 11, 2016 | Articles, Branding
May 11, 2016: Amazon is a B2C powerhouse, but has recently added business services that some SMBs may find compelling. Amazon Business Services is growing rapidly, according to Amazon.com’s recent financial reports; right now, 300,000 businesses have signed up....
by Didit Editorial | Feb 24, 2016 | Articles, Branding
February 24, 2016: Branding is a big subject that may seem a bit mysterious to those who do not work in the advertising business. But branding has been around for hundreds of years, its principles are established, and its primary benefits — to distinguish a...
by Didit Editorial | Feb 19, 2016 | Articles, Branding, Public Relations
February 19, 2016: Online reviews have a huge impact on the way the public sees your brand. According to ReviewTrackers.com — a reviews management service — “85 percent of consumers say that they read online reviews for local businesses to determine...
