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How to Deliver Your Digital Elevator Pitch

How to Deliver Your Digital Elevator Pitch

by Didit Editorial | Mar 8, 2021 | Articles, Branding, Content Marketing, Traditional Marketing

The elevator pitch began with a salesman who embraced the opportunity to close a client over a short, shared ride from one floor to the next. Today, the marketing tactic unfolds between brands and consumers moment by moment across all channels and touchpoints from...
Amazon Business Services for your small biz

Amazon Business Services for your small biz

by Didit Editorial | May 11, 2016 | Articles, Branding

May 11, 2016: Amazon is a B2C powerhouse, but has recently added business services that some SMBs may find compelling. Amazon Business Services is growing rapidly, according to Amazon.com’s recent financial reports; right now, 300,000 businesses have signed up....
3 principles of effective online branding

3 principles of effective online branding

by Didit Editorial | Feb 24, 2016 | Articles, Branding

February 24, 2016: Branding is a big subject that may seem a bit mysterious to those who do not work in the advertising business. But branding has been around for hundreds of years, its principles are established, and its primary benefits — to distinguish a...
Keep a sharp eye on your online business reviews

Keep a sharp eye on your online business reviews

by Didit Editorial | Feb 19, 2016 | Articles, Branding, Public Relations

February 19, 2016: Online reviews have a huge impact on the way the public sees your brand. According to ReviewTrackers.com —  a reviews management service — “85 percent of consumers say that they read online reviews for local businesses to determine...
Top 10 ultra-weird digital marketing job titles

Top 10 ultra-weird digital marketing job titles

by Didit Editorial | Jan 9, 2016 | Articles, Branding

  January 9, 2016: The Digital Marketing profession is filled with weird terms and job titles. More often than not, these titles are imaginative re-namings of more prosaic positions, but occasionally reveal something real and surreal about the state of marketing....
4 Reasons to Add eBooks to Your Content Menu

4 Reasons to Add eBooks to Your Content Menu

by Didit Editorial | Aug 10, 2015 | Articles, Branding, Content Marketing

August 10, 2015: If you’re running a B2B site, you’re likely using content, SEO, and social media to attract visitors  to your site’s pages. But even if your site, your social presence, and blog content are all compelling, the percentage of people...
« Older Entries

Social media

Apr 16, 2022

Lessons From SEO For Social Media Marketers

Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's ... more
Nov 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... more
Feb 17, 2021

5 Digital PR Mistakes You Should Never Make

Didit CEO Kevin Lee recently interviewed Gregory Galant, founder of MuckRack, a digital PR ... more

SEO

Apr 16, 2022

Lessons From SEO For Social Media Marketers

Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's ... more
Nov 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... more
Apr 24, 2021

What is a Content Hub (And What Can it Do for Your Business)?

Content hubs -- unlike navigational hubs -- consist of content whose links point laterally (perhaps ... more

Digital PR

Nov 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... Read More
Feb 17, 2021

5 Digital PR Mistakes You Should Never Make

Didit CEO Kevin Lee recently interviewed Gregory Galant, founder of MuckRack, a digital PR ... Read More
Sep 15, 2020

Kevin Lee Interviewed by SearchEngineLand.com's Barry Schwartz

Didit Executive Chairman and Co-Founder Kevin Lee discusses digital PR and SEO. Didit Executive Chairman ... Read More

Content marketing

Apr 16, 2022

Lessons From SEO For Social Media Marketers

Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's ... more
Nov 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... more
Apr 24, 2021

What is a Content Hub (And What Can it Do for Your Business)?

Content hubs -- unlike navigational hubs -- consist of content whose links point laterally (perhaps ... more

PPC

May 2, 2017

Forrester: Search is a “synergistic cross-channel amplifier”

May 2, 2017: Forrester Research – in concert with Catalyst and Microsoft – recently ... Read More
Nov 11, 2016

Kevin Lee: Digital media marketplaces reward creativity and messaging excellence

November 11, 2016: While some have claimed that creativity in advertising is endangered by ... Read More
Nov 1, 2016

Kevin Lee in Search Engine Land.com: “Dear Google, how about OS targeting? Programmatic Search?”

November 1, 2016: In a new article for Search Engine Land, Didit’s Kevin Lee ... Read More

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