by Didit Editorial | Nov 21, 2021 | Articles, Content Marketing, Display Media, PR Releases, Public Relations, Retargeted Media, SEO, Social Media
For the better part of the past decade, Facebook and other social channels have been limiting the organic exposure of messaging, forcing brands and marketers to resort to paid (AKA “boosted”) posts to reach target audiences. As Didit noted way back in...
by Didit Editorial | Oct 19, 2021 | Articles, Display Media, Interviews
It’s no secret that the targeting technologies that digital marketers have been using for at least the past decade are on the cusp of major changes. Google has explicitly warned marketers that third-party cookies are an endangered species (although its original...
by Didit Editorial | Sep 12, 2021 | Articles
Content — in the age of Google and Facebook –remains king. Any businessperson expecting to succeed on search and social media accepts the notion that achieving any kind of visibility for his/her firm’s products and services means content needs to be...
by Didit Editorial | Aug 26, 2021 | Articles, Display Media, Retargeted Media
A number of recent announcements from tech giants Apple and Google concerning the future of third-party tracking cookies has led to considerable hand-wringing – and even panic — among many digital marketers. This past March, Apple announced that its popular...
by Didit Editorial | Aug 10, 2021 | Articles
Search marketers know how important it is to be able to harvest demand from consumers searching for specific products or services offered by the client. Such demand can be effectively harvested through paid search media and SEO. But as Didit’s Kevin Lee notes in...
