Digital Marketing Blog

Smart Brands Combine Paid and Unpaid Social Media Channels

For the better part of the past decade, Facebook and other social channels have been limiting the organic exposure of messaging, forcing brands and marketers to resort to paid (AKA “boosted”) posts to reach target audiences. As Didit noted way back in 2016, Facebook’s actions to limit organic post reach were already forcing marketers to […]

Back to the (Contextual) Future?

It’s no secret that the targeting technologies that digital marketers have been using for at least the past decade are on the cusp of major changes. Google has explicitly warned marketers that third-party cookies are an endangered species (although its original deadline for their elimination in Google’s popular Chrome browser has been postponed to 2023). […]

How to Convince Internal Subject Matter Experts to Co-Create Content

Content — in the age of Google and Facebook –remains king. Any businessperson expecting to succeed on search and social media accepts the notion that achieving any kind of visibility for his/her firm’s products and services means content needs to be deployed, and this content must reach beyond traditional brochure or sales literature to appeal […]

Companies Need to “Have a Face” to Succeed on Social Media

Search marketers know how important it is to be able to harvest demand from consumers searching for specific products or services offered by the client. Such demand can be effectively harvested through paid search media and SEO. But as Didit’s Kevin Lee notes in a new interview with Blitzmetric’s Dennis Yu for the eMarketing Association, […]

Cookies Are Going Away – Are You Ready?

A number of recent announcements from tech giants Apple and Google concerning the future of third-party tracking cookies has led to considerable hand-wringing – and even panic — among many digital marketers. This past March, Apple announced that its popular Safari browser was now blocking all third-party cookies. Google, which back in early 2020 announced […]

What Can Marketing Research Do For Your Brand?

Marketing research is an essential effort that allows brands to better understand their customers, competitive environment, and the effectiveness of their current marketing activities, including advertising. While the discipline has been around since the 1930s, the internet has radically changed how research is conducted, with traditional methods such as focus groups yielding to online polling […]

Leadfeeder: A Vital Tool for B2Bs

Businesses fielding B2B websites typically employ a number of analytical software packages – the most popular being Google Analytics – to measure traffic, behavior, page popularity, and other metrics. But while this data is useful to have, it’s insufficient to meet a core need of B2Bs, which is to zero in on site visitors that […]

Delivering Impact: Direct Mail and Brand Awareness

In our last blog post, we discussed the latest digital technologies proven to boost response, facilitate tracking, and get you the most from your direct mail campaigns. Today, we’re back to explore one of the most fundamental marketing strategies behind the direct mail experience: using the platform to build brand awareness, generate leads, and grow […]

Using Customer Pain Points In Your Messaging

Search marketers have long known that there’s value in “putting oneself into the shoes of searchers.” By so doing, they can craft and deploy content that precisely addresses searchers’ informational needs in a voice likely to resonate with these people and stimulate a positive response. Mitchell Levy, interviewed recently by Kevin Lee, Co-Founder and Executive […]

Digital and Direct Mail: More Than a One-Two Punch

In our last blog post, we discussed the new rules for reaching consumers via direct mail in the post-COVID marketplace. We talked about brands pulling back away from the direct mail channel—and about brands increasing awareness by marketing in a less cluttered mailbox. And for brands ready to put direct mail to the test, we’re […]