While QR code-enabled marketing campaigns can be highly effective when done correctly, implementing mistakes can render them useless.
Didit’s Kevin Lee was recently interviewed by Steffen Horst, CEO and Co-Founder of Symphonic Digital, in a podcast entitled “How AI Changes the SEO Landscape.” Kevin and Steffen discuss how generative AI systems such as ChatGTP are changing the traditional “10 blue links” SERP and how they can accelerate content ideation and production for content […]
Albert Einstein famously said that “compound interest is the eighth wonder of the world. He who understands it, earns it … he who doesn’t … pays it.” Today we live in what Didit Founder & Executive Chairman Kevin Lee calls “compound marketing.” In the same way that compound interest can magically turn a little sum […]
The elevator pitch began with a salesman who embraced the opportunity to close a client over a short, shared ride from one floor to the next. Today, the marketing tactic unfolds between brands and consumers moment by moment across all channels and touchpoints from websites and social media to email outreach and more. And just […]
In April, 2021, Apple announced that the latest version of its iOS software would provide users with much greater control over the extent to which developers, marketers, and merchants could track their devices. Beginning with iOS version 14.5, iOS and iPadOS (will) require developers to get your permission before tracking you or your device across […]
Contextual marketing has been in existence for more than 25 years on the internet; it relies on the intelligent placement of ads and marketing messaging within and/or adjacent to editorial content on web pages.
“Expert” content — in the form of blog posts, social media posts, videos, or courseware — positions the marketer as an authority, building trust and brand affinity.
A number of recent announcements from tech giants Apple and Google concerning the future of third-party tracking cookies has led to considerable hand-wringing – and even panic — among many digital marketers. This past March, Apple announced that its popular Safari browser was now blocking all third-party cookies. Google, which back in early 2020 announced […]