Digital Marketing Blog

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all be “on the same page” when designing and executing effective campaigns.

Back to the (Contextual) Future?

Contextual marketing has been in existence for more than 25 years on the internet; it relies on the intelligent placement of ads and marketing messaging within and/or adjacent to editorial content on web pages.

How to Convince Internal Subject Matter Experts to Co-Create Content

“Expert” content — in the form of blog posts, social media posts, videos, or courseware — positions the marketer as an authority, building trust and brand affinity.

Cookies Are Going Away – Are You Ready?

A number of recent announcements from tech giants Apple and Google concerning the future of third-party tracking cookies has led to considerable hand-wringing – and even panic — among many digital marketers. This past March, Apple announced that its popular Safari browser was now blocking all third-party cookies. Google, which back in early 2020 announced […]

Companies Need to “Have a Face” to Succeed on Social Media

Search marketers know how important it is to be able to harvest demand from consumers searching for specific products or services offered by the client. Such demand can be effectively harvested through paid search media and SEO. But as Didit’s Kevin Lee notes in a new interview with Blitzmetric’s Dennis Yu for the eMarketing Association, […]

Using Customer Pain Points In Your Messaging

Understanding customer points of pain is an essential task for every business because without doing so, companies risk being stuck in a “what I do/what I can sell” mindset, not in a “what do you need/how can I help?” mindset.

What Can Marketing Research Do For Your Brand?

Marketing research is an essential effort that allows brands to better understand their customers, competitive environment, and the effectiveness of their current marketing activities, including advertising. While the discipline has been around since the 1930s, the internet has radically changed how research is conducted, with traditional methods such as focus groups yielding to online polling […]

What is a Content Hub (And What Can it Do for Your Business)?

Content hubs — unlike navigational hubs — consist of content whose links point laterally (perhaps to content living outside the content hub itself) and/or “up” to higher-level pages.

Leadfeeder: A Vital Tool for B2Bs

Businesses fielding B2B websites typically employ a number of analytical software packages – the most popular being Google Analytics – to measure traffic, behavior, page popularity, and other metrics. But while this data is useful to have, it’s insufficient to meet a core need of B2Bs, which is to zero in on site visitors that […]

Delivering Impact: Direct Mail and Brand Awareness

In our last blog post, we discussed the latest digital technologies proven to boost response, facilitate tracking, and get you the most from your direct mail campaigns. Today, we’re back to explore one of the most fundamental marketing strategies behind the direct mail experience: using the platform to build brand awareness, generate leads, and grow […]