Digital Marketing Blog

Didit is hiring! Our agency is looking to bring a Senior SEM Specialist on board, who will work at our NYC office.

Digital marketing agency, Didit, is seeking an experienced SEM digital marketer, to join our staff, full-time as Senior SEM Specialist. The position is located at our New York City office. Didit has a friendly, open work environment and great opportunities for experiencing both traditional and digital advertising in an integrated communications setting with a diverse […]

What You Need to Know about the Facebook Algorithm Change

February 16, 2018: Facebook announced on January 11th that it was changing its newsfeed to serve users more content from their close connections (friends and family) and less content from publishers and brands, or as Hootsuite put it: “News feeds will likely start to show more pictures of your uncle’s dog and fewer Buzzfeed listicles.” As […]

Make Sure Your Business is Ready for Voice Search

February 15, 2018: The “10 blue links paradigm” traditionally used by search engines is being augmented by a new model in which users speak commands, questions, and queries to smart devices that understand their speech and can respond intelligently to their queries. Voice search-capable devices include smart phones equipped with software from Google or Apple, […]

The psychology of viral content

October 15, 2017: Every business with a social media presence wants to create content that’s widely shared. Each year, big brands spend millions of dollars on “viral marketing” experts whose jobs are to create edgy, viral campaigns, the vast majority of which flop instead of soaring. “Viral marketing specialists” lurk by the dozens on sites such as […]

What Twitter’s Character Limit Change Means to You

September 27, 2017: Twitter’s announcement Tuesday night that it was experimentally upping its 140 character limit to 280 characters prompted much speculation about what this change means to the future of the service and how it will impact the jobs of social media marketers, managers, and influencers active on the service. Didit CEO Kevin Lee […]

Didit Hires Respected Industry Veteran John Platé to Oversee Fulfillment Services at Didit DM in Plainview

MINEOLA, NY — July 11, 2017 —Mineola-based fully integrated marketing and communications agency, Didit, announced today that it hired marketing industry veteran John P. Platé as Vice President of Fulfillment Services for its direct marketing division in Plainview, Didit DM. Mr. Platé, of Quogue, is a lifelong entrepreneur who has created businesses both in and […]

Kevin Lee moderates panel on hyperlocal targeting

On June 21st, Didit CEO Kevin Lee moderated a diverse panel titled “Hyperlocal Marketing for Brands — What’s Working Now?” that brought together several marketers exploring opportunities using hyperlocal targeting. Participants include Adi Pal, Founder, Mash + Grape, a “bricks to clicks” wine and spirits retailer, Jake Davidow, Media Buyer for JP Morgan Chase, and […]

Featured Snippets: 3 things that digital marketers need to know

June 6, 2017: This past week, the good folks over at published a mammoth study on Featured Snippets, a particular type of organic listing that Google may display for selected queries. As Google explains in its Search Console Help area, Featured Snippets are “extracted programmatically from what a visitor sees on your web page,” […]

Facebook changes News Feed algorithm to battle clickbait and “empty calorie content”

May 22, 2017: “Organic social media” – a marketing method in which marketers are able to reach their target audiences without having to pay a social network to deliver any messaging — naturally offers the highest ROI for marketers, which explains this channel’s high adoption rate. For users, however — and for the social networks […]

Forrester: Search is a “synergistic cross-channel amplifier”

May 2, 2017: Forrester Research – in concert with Catalyst and Microsoft – recently published a white paper touting the value of search – both paid and unpaid (SEO) – as an amplification mechanism capable of boosting the ROI of other media channels. The study – based on surveys conducted with 300 US-based B2C advertisers […]