Digital Marketing Blog

10 Proven Social Media Strategies to Target, Reach, and Engage

Social media success is a three-part equation where brands must target, reach, and engage audiences across an interconnected web of popular, passion-fueled, and people-driven platforms. Today, everything about digital marketing has changed—including the social media strategies your business and brand need to succeed. Brands emerging from the other side of the pandemic—embracing the same social […]


4 Useful Content Types For Business Success

Creating and publishing content that reflects and projects the unique selling proposition of your business provides advantage in today’s digital marketplace. And while small and medium-sized businesses lacking access to sophisticated content production capabilities have traditionally been at a tremendous disadvantage in the marketplace, the cost of these tools has dropped to near zero, making […]


The Vaccine is Here: It’s Time to Take Your Shot

As we put pen to paper (and fingers to keyboard), the good news about the COVID-19 vaccine is already here. Science is ready to release a major threat to the virus’ existence and a savior to our well-being: a vaccine that can hold off the effects of this menace to our society responsible for closing […]


Drive Virtual Foot Traffic with SEO and Content

If you read our last blog post, then you already know our stance on getting your small or medium-sized business ready for the digital marketplace in our post-pandemic new normal. And if you’re still operating solely from a brick-and-mortar store or physical location, there’s still time for you to shift your resources away from the […]


Is Your Business Ready for the Digital Marketplace?

To say COVID-19 was one of the defining events of 2020 is an understatement—the implications will last well into the decade. The pandemic rocked businesses to the core, disrupting everything from our operations and supply chains to our outlooks and expectations. And nowhere is the impact felt stronger than among the small to medium-sized businesses […]


Do or Die: Post-COVID Digital Transformation

COVID-19 brought us a world of questions: What is a novel coronavirus? How does the virus spread? How long will the pandemic last? What can I do to keep my family safe? The outbreak changed life as we knew it—and most of us are still waiting for answers. Small to medium-sized business owners also faced […]


Kevin Lee Interviewed by SearchEngineLand.com’s Barry Schwartz

Didit Executive Chairman and Co-Founder Kevin Lee was recently interviewed by SearchEngineLand.com’s Barry Schwartz, a noted SEO expert who has lately been doing a series of socially-distanced video interviews. In Part 1 of the interview — conducted outdoors — Kevin and Barry discuss how Digital PR can help marketers achieve PR and SEO goals at […]


Position Your Business for Marketing Success in the Post-COVID Era

Back in March, Didit posted 5 Things Businesses Should Do in an Outbreak, a basic guide for adapting and surviving in the wake of COVID’s massive changes to consumer behavior. We advised you to resist the temptation to cut back on marketing—and especially, digital marketing—spend. We reminded you that life will normalize again—and when it […]


5 Things Businesses Should Do in an Outbreak

The coronavirus pandemic is impacting businesses from every industry. Nowhere is the ripple effect stronger than in events, retail, hospitality, and small to medium-sized business. 25% of small business owners report a negative impact from the coronavirus outbreak including slower sales (42%), supply chain disruption (39%), and sick employees (4%). Major conferences and events hosted […]


Didit’s Steven Schopp to Appear on Social Media Influencer Panel on February 27, 2020

Steven Schopp, Didit’s Director of Digital Services, will appear on a discussion panel organized by Public Relations Professionals of Long Island on February 27. The topic is social media influencer marketing