Smart Brands Combine Paid and Unpaid Social Media Channels
For the better part of the past decade, Facebook and other social channels have been limiting the organic exposure of messaging, forcing brands and marketers to resort to paid (AKA “boosted”) posts to reach target audiences. As Didit noted way back in 2016, Facebook’s actions to limit organic post reach were already forcing marketers to […]
The Vaccine is Here: It’s Time to Take Your Shot
As we put pen to paper (and fingers to keyboard), the good news about the COVID-19 vaccine is already here. Science is ready to release a major threat to the virus’ existence and a savior to our well-being: a vaccine that can hold off the effects of this menace to our society responsible for closing […]
Position Your Business for Marketing Success in the Post-COVID Era
Back in March, Didit posted 5 Things Businesses Should Do in an Outbreak, a basic guide for adapting and surviving in the wake of COVID’s massive changes to consumer behavior. We advised you to resist the temptation to cut back on marketing—and especially, digital marketing—spend. We reminded you that life will normalize again—and when it […]
5 Things Businesses Should Do in an Outbreak
The coronavirus pandemic is impacting businesses from every industry. Nowhere is the ripple effect stronger than in events, retail, hospitality, and small to medium-sized business. 25% of small business owners report a negative impact from the coronavirus outbreak including slower sales (42%), supply chain disruption (39%), and sick employees (4%). Major conferences and events hosted […]
Didit’s Steven Schopp to Appear on Social Media Influencer Panel on February 27, 2020
Steven Schopp, Didit’s Director of Digital Services, will appear on a discussion panel organized by Public Relations Professionals of Long Island on February 27. The topic is social media influencer marketing