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Smart Brands Combine Paid and Unpaid Social Media Channels

Smart Brands Combine Paid and Unpaid Social Media Channels

by Didit Editorial | Nov 21, 2021 | Articles, Content Marketing, Display Media, PR Releases, Public Relations, Retargeted Media, SEO, Social Media

For the better part of the past decade, Facebook and other social channels have been limiting the organic exposure of messaging, forcing brands and marketers to resort to paid (AKA “boosted”) posts to reach target audiences. As Didit noted way back in...
5 Digital PR Mistakes You Should Never Make

5 Digital PR Mistakes You Should Never Make

by Didit Editorial | Feb 17, 2021 | Articles, Public Relations, Social Media

Didit CEO Kevin Lee recently interviewed Gregory Galant, founder of MuckRack, a digital PR platform used both by PR professionals and journalists. Mr. Galant has many years of experience in PR and has seen the profession evolve from the old “golden...
Kevin Lee Interviewed by SearchEngineLand.com’s Barry Schwartz

Kevin Lee Interviewed by SearchEngineLand.com’s Barry Schwartz

by Didit Editorial | Sep 15, 2020 | Articles, Digital Technology, Public Relations, SEO, Video

Didit Executive Chairman and Co-Founder Kevin Lee was recently interviewed by SearchEngineLand.com’s Barry Schwartz, a noted SEO expert who has lately been doing a series of socially-distanced video interviews. In Part 1 of the interview — conducted...
New online reputation management scam: phony news sites, backdated posts, plus DMCA takedown notices

New online reputation management scam: phony news sites, backdated posts, plus DMCA takedown notices

by Didit Editorial | Sep 28, 2016 | Articles, Public Relations

September 28, 2016: Businesses go out of their way to get positive online reviews. In many industries, including hospitality, food, and travel, 5-star reviews ensure positive cash flow, while 1-star reviews promise the opposite. Online reputation management (ORM) is a...
Your website is a form of reputation management insurance

Your website is a form of reputation management insurance

by Didit Editorial | Sep 8, 2016 | Articles, Public Relations

September 8, 2016: Life insurance salespeople have never been popular, and as everyone knows, life insurance is really “death insurance.” “Reputation management insurance” people aren’t any more popular. Why insure against something that’s never going to...
Is your business website ready for the media?

Is your business website ready for the media?

by Didit Editorial | Aug 17, 2016 | Articles, Public Relations

August 17, 2016: Most business owners would be delighted to imagine that their websites are being actively perused by members of the media. But the site areas most reporters visit — including the “about” pages and other internal “newsroom” areas that...
« Older Entries

Social media

Apr 16, 2022

Lessons From SEO For Social Media Marketers

Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's ... more
Nov 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... more
Feb 17, 2021

5 Digital PR Mistakes You Should Never Make

Didit CEO Kevin Lee recently interviewed Gregory Galant, founder of MuckRack, a digital PR ... more

SEO

Apr 16, 2022

Lessons From SEO For Social Media Marketers

Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's ... more
Nov 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... more
Apr 24, 2021

What is a Content Hub (And What Can it Do for Your Business)?

Content hubs -- unlike navigational hubs -- consist of content whose links point laterally (perhaps ... more

Digital PR

Nov 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... Read More
Feb 17, 2021

5 Digital PR Mistakes You Should Never Make

Didit CEO Kevin Lee recently interviewed Gregory Galant, founder of MuckRack, a digital PR ... Read More
Sep 15, 2020

Kevin Lee Interviewed by SearchEngineLand.com's Barry Schwartz

Didit Executive Chairman and Co-Founder Kevin Lee discusses digital PR and SEO. Didit Executive Chairman ... Read More

Content marketing

Apr 16, 2022

Lessons From SEO For Social Media Marketers

Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's ... more
Nov 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... more
Apr 24, 2021

What is a Content Hub (And What Can it Do for Your Business)?

Content hubs -- unlike navigational hubs -- consist of content whose links point laterally (perhaps ... more

PPC

May 2, 2017

Forrester: Search is a “synergistic cross-channel amplifier”

May 2, 2017: Forrester Research – in concert with Catalyst and Microsoft – recently ... Read More
Nov 11, 2016

Kevin Lee: Digital media marketplaces reward creativity and messaging excellence

November 11, 2016: While some have claimed that creativity in advertising is endangered by ... Read More
Nov 1, 2016

Kevin Lee in Search Engine Land.com: “Dear Google, how about OS targeting? Programmatic Search?”

November 1, 2016: In a new article for Search Engine Land, Didit’s Kevin Lee ... Read More

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