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How to Deal With Apple’s iOS Privacy-Centric Changes

How to Deal With Apple’s iOS Privacy-Centric Changes

by Didit Editorial | Mar 16, 2022 | Articles, Digital Technology, Email Marketing, Interactive Marketing, PPC, Public Relations

In April, 2021, Apple announced that the latest version of its iOS software would provide users with much greater control over the extent to which developers, marketers, and merchants could track their devices. Beginning with iOS version 14.5, iOS and iPadOS (will)...
Smart Brands Combine Paid and Unpaid Social Media Channels

Smart Brands Combine Paid and Unpaid Social Media Channels

by Didit Editorial | Mar 21, 2021 | Articles, Content Marketing, Display Media, PR Releases, Public Relations, Retargeted Media, SEO, Social Media

For the better part of the past decade, Facebook and other social channels have been limiting the organic exposure of messaging, forcing brands and marketers to resort to paid (AKA “boosted”) posts to reach target audiences. As Didit noted way back in...
How to Deliver Your Digital Elevator Pitch

How to Deliver Your Digital Elevator Pitch

by Didit Editorial | Mar 8, 2021 | Articles, Branding, Content Marketing, Public Relations, Traditional Marketing

The elevator pitch began with a salesman who embraced the opportunity to close a client over a short, shared ride from one floor to the next. Today, the marketing tactic unfolds between brands and consumers moment by moment across all channels and touchpoints from...
5 Digital PR Mistakes You Should Never Make

5 Digital PR Mistakes You Should Never Make

by Didit Editorial | Feb 17, 2021 | Articles, Public Relations, Social Media

Didit CEO Kevin Lee recently interviewed Gregory Galant, founder of MuckRack, a digital PR platform used both by PR professionals and journalists. Mr. Galant has many years of experience in PR and has seen the profession evolve from the old “golden...
Kevin Lee Interviewed by SearchEngineLand.com’s Barry Schwartz

Kevin Lee Interviewed by SearchEngineLand.com’s Barry Schwartz

by Didit Editorial | Sep 15, 2020 | Articles, Digital Technology, Public Relations, SEO, Video

Didit Executive Chairman and Co-Founder Kevin Lee was recently interviewed by SearchEngineLand.com’s Barry Schwartz, a noted SEO expert who has lately been doing a series of socially-distanced video interviews. In Part 1 of the interview — conducted...
New online reputation management scam: phony news sites, backdated posts, plus DMCA takedown notices

New online reputation management scam: phony news sites, backdated posts, plus DMCA takedown notices

by Didit Editorial | Sep 28, 2016 | Articles, Public Relations

September 28, 2016: Businesses go out of their way to get positive online reviews. In many industries, including hospitality, food, and travel, 5-star reviews ensure positive cash flow, while 1-star reviews promise the opposite. Online reputation management (ORM) is a...
« Older Entries

Social media

May 16, 2022

SEO Lessons For Social Media Marketers

Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's been ... more
Aug 10, 2021

Companies Need to "Have a Face" to Succeed on Social Media

Search marketers know how important it is to be able to harvest demand from consumers ... more
Mar 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... more

SEO

Mar 7, 2023

The Power of Compound Marketing: Kevin Lee Presents @ 1MediaWorld 2023 Global Conference.

Albert Einstein famously said that “compound interest is the eighth wonder of the world. ... more
May 16, 2022

SEO Lessons For Social Media Marketers

Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's been ... more
Apr 24, 2021

What is a Content Hub (And What Can it Do for Your Business)?

Content hubs -- unlike navigational hubs -- consist of content whose links point laterally (perhaps ... more

Digital PR

Mar 16, 2022

How to Deal With Apple’s iOS Privacy-Centric Changes

In April, 2021, Apple announced that the latest version of its iOS software would provide ... Read More
Mar 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... Read More
Mar 8, 2021

How to Deliver Your Digital Elevator Pitch

The elevator pitch began with a salesman who embraced the opportunity to close a ... Read More

Content marketing

Mar 7, 2023

The Power of Compound Marketing: Kevin Lee Presents @ 1MediaWorld 2023 Global Conference.

Albert Einstein famously said that “compound interest is the eighth wonder of the world. ... more
May 16, 2022

SEO Lessons For Social Media Marketers

Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's been ... more
Nov 12, 2021

How to Convince Internal Subject Matter Experts to Co-Create Content

"Expert" content -- in the form of blog posts, social media posts, videos, or courseware ... more

PPC

Mar 16, 2022

How to Deal With Apple’s iOS Privacy-Centric Changes

In April, 2021, Apple announced that the latest version of its iOS software would provide ... Read More
May 2, 2017

Forrester: Search is a “synergistic cross-channel amplifier”

May 2, 2017: Forrester Research – in concert with Catalyst and Microsoft – recently ... Read More
Nov 11, 2016

Kevin Lee: Digital media marketplaces reward creativity and messaging excellence

November 11, 2016: While some have claimed that creativity in advertising is endangered by ... Read More

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