by Didit Editorial | Nov 21, 2021 | Articles, Content Marketing, Display Media, PR Releases, Public Relations, Retargeted Media, SEO, Social Media
For the better part of the past decade, Facebook and other social channels have been limiting the organic exposure of messaging, forcing brands and marketers to resort to paid (AKA “boosted”) posts to reach target audiences. As Didit noted way back in...
by Didit Editorial | Feb 17, 2021 | Articles, Public Relations, Social Media
Didit CEO Kevin Lee recently interviewed Gregory Galant, founder of MuckRack, a digital PR platform used both by PR professionals and journalists. Mr. Galant has many years of experience in PR and has seen the profession evolve from the old “golden...
by Didit Editorial | Sep 15, 2020 | Articles, Digital Technology, Public Relations, SEO, Video
Didit Executive Chairman and Co-Founder Kevin Lee was recently interviewed by SearchEngineLand.com’s Barry Schwartz, a noted SEO expert who has lately been doing a series of socially-distanced video interviews. In Part 1 of the interview — conducted...
by Didit Editorial | Sep 28, 2016 | Articles, Public Relations
September 28, 2016: Businesses go out of their way to get positive online reviews. In many industries, including hospitality, food, and travel, 5-star reviews ensure positive cash flow, while 1-star reviews promise the opposite. Online reputation management (ORM) is a...
by Didit Editorial | Sep 8, 2016 | Articles, Public Relations
September 8, 2016: Life insurance salespeople have never been popular, and as everyone knows, life insurance is really “death insurance.” “Reputation management insurance” people aren’t any more popular. Why insure against something that’s never going to...
by Didit Editorial | Aug 17, 2016 | Articles, Public Relations
August 17, 2016: Most business owners would be delighted to imagine that their websites are being actively perused by members of the media. But the site areas most reporters visit — including the “about” pages and other internal “newsroom” areas that...