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Is Your Business Ready for the Digital Marketplace?

Is Your Business Ready for the Digital Marketplace?

by Didit Editorial | Nov 10, 2020 | Articles, Interactive Marketing, SEO, Shopping Feeds

To say COVID-19 was one of the defining events of 2020 is an understatement—the implications will last well into the decade. The pandemic rocked businesses to the core, disrupting everything from our operations and supply chains to our outlooks and expectations. And...
Using Pokémon Go for local marketing

Using Pokémon Go for local marketing

by Didit Editorial | Jul 14, 2016 | Articles, Interactive Marketing, Social Media

July 14, 2016: Pokémon Go has taken the nation by storm. The popular AR (Augmented Reality) game for smartphones has already exceeded 15 million downloads in just a few days, and — according to some estimates, is already more popular than Instagram, Twitter, and...

Chromecast – 5 things to know

by Didit Editorial | Aug 13, 2015 | Articles, Display Media, Interactive Marketing

It’s all about using your Big TV to gather Big Data. August 13, 2015: Chromecast is the new dongle device that is challenging Apple TV and Roku as a must-have living room appliance. While many are debating what this means for Google’s long term strategy, here are 5...

Kevin Lee on RFPs: necessary or unnecessary evil?

by Didit Editorial | Dec 5, 2014 | Articles, Interactive Marketing

December 6, 2014: This week, Kevin Lee writes about RFPs (Requests for Proposal) — which prospects often demand agencies fill out before they’re allowed to enter the formal consideration set. As Kevin Lee observes, RFPs are not universally beloved. In...
Lame marketing phrases Q4 2014 edition

Lame marketing phrases Q4 2014 edition

by Didit Editorial | Oct 31, 2014 | Articles, Digital Technology, Humor, Interactive Marketing

October 31, 2014: Happy Halloween, and welcome to the latest installment in Didit’s Lame Marketing Phrases series. Here we call out marketing pundits, industry analysts, and bloggers for using phrases that are tired, warn, hackneyed, rusty, and icky. We’ve...

Pros and Cons of Building a Website “On The Cheap”

by Didit Editorial | Sep 28, 2014 | Articles, Branding, Content Marketing, Digital Technology, Interactive Marketing, Wordpress

September 28, 2014: If you need to publish a web site for your business or professional blog, there are many options out there. The first choice you’ll need to make is whether to hire someone to do the work or do it yourself. It’s useful to think about the...
« Older Entries

Social media

Apr 16, 2022

Lessons From SEO For Social Media Marketers

Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's ... more
Nov 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... more
Feb 17, 2021

5 Digital PR Mistakes You Should Never Make

Didit CEO Kevin Lee recently interviewed Gregory Galant, founder of MuckRack, a digital PR ... more

SEO

Apr 16, 2022

Lessons From SEO For Social Media Marketers

Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's ... more
Nov 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... more
Apr 24, 2021

What is a Content Hub (And What Can it Do for Your Business)?

Content hubs -- unlike navigational hubs -- consist of content whose links point laterally (perhaps ... more

Digital PR

Nov 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... Read More
Feb 17, 2021

5 Digital PR Mistakes You Should Never Make

Didit CEO Kevin Lee recently interviewed Gregory Galant, founder of MuckRack, a digital PR ... Read More
Sep 15, 2020

Kevin Lee Interviewed by SearchEngineLand.com's Barry Schwartz

Didit Executive Chairman and Co-Founder Kevin Lee discusses digital PR and SEO. Didit Executive Chairman ... Read More

Content marketing

Apr 16, 2022

Lessons From SEO For Social Media Marketers

Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's ... more
Nov 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... more
Apr 24, 2021

What is a Content Hub (And What Can it Do for Your Business)?

Content hubs -- unlike navigational hubs -- consist of content whose links point laterally (perhaps ... more

PPC

May 2, 2017

Forrester: Search is a “synergistic cross-channel amplifier”

May 2, 2017: Forrester Research – in concert with Catalyst and Microsoft – recently ... Read More
Nov 11, 2016

Kevin Lee: Digital media marketplaces reward creativity and messaging excellence

November 11, 2016: While some have claimed that creativity in advertising is endangered by ... Read More
Nov 1, 2016

Kevin Lee in Search Engine Land.com: “Dear Google, how about OS targeting? Programmatic Search?”

November 1, 2016: In a new article for Search Engine Land, Didit’s Kevin Lee ... Read More

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