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Is Your Business Ready for the Digital Marketplace?

Is Your Business Ready for the Digital Marketplace?

by Didit Editorial | Nov 10, 2020 | Articles, Interactive Marketing, SEO, Shopping Feeds

To say COVID-19 was one of the defining events of 2020 is an understatement—the implications will last well into the decade. The pandemic rocked businesses to the core, disrupting everything from our operations and supply chains to our outlooks and expectations. And...
Do or Die: Post-COVID Digital Transformation

Do or Die: Post-COVID Digital Transformation

by Didit Editorial | Sep 22, 2020 | Articles, Digital Technology, Shopping Feeds, Web Design, Wordpress

COVID-19 brought us a world of questions: What is a novel coronavirus? How does the virus spread? How long will the pandemic last? What can I do to keep my family safe? The outbreak changed life as we knew it—and most of us are still waiting for answers. Small to...
Ecommerce study: Desktop still dominates in terms of purchasing behavior, conversion rates, and AOV

Ecommerce study: Desktop still dominates in terms of purchasing behavior, conversion rates, and AOV

by Didit Editorial | Jul 13, 2016 | Articles, Display Media, Shopping Feeds

July 13, 2016: A new study by Monetate – an e-commerce consulting firm — contains some eye-opening stats for online retailers and agencies charged with carrying out their digital marketing campaigns. Here are the highlights: 90 percent of shoppers began their...
Google PLAs: The Locomotive of Google Growth

Google PLAs: The Locomotive of Google Growth

by Didit Editorial | Jul 18, 2013 | Articles, PPC, Shopping Feeds

July 18, 2013: Google reports its quarterly earnings today, and whatever these earnings portend for Google’s stock price, it is clear that PLAs (Product Listing Ads) will contribute significantly to the search engine’s bottom line. A recent research report...

Five Tips For Better Google Shopping Product Listing Ads Performance

by Didit Editorial | Feb 12, 2013 | Articles, Shopping Feeds

February 11, 2013: Paid Google product listing ads (PLAs) accounted for 17 percent of ad spend at the search engine this past Q4 2012. Across the entire search engine market, PLAs accounted for 10.7 percent of overall spend — almost as big a slice as that accounted...

Social media

May 16, 2022

SEO Lessons For Social Media Marketers

Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's been ... more
Aug 10, 2021

Companies Need to "Have a Face" to Succeed on Social Media

Search marketers know how important it is to be able to harvest demand from consumers ... more
Mar 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... more

SEO

May 16, 2022

SEO Lessons For Social Media Marketers

Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's been ... more
Apr 24, 2021

What is a Content Hub (And What Can it Do for Your Business)?

Content hubs -- unlike navigational hubs -- consist of content whose links point laterally (perhaps ... more
Mar 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... more

Digital PR

Mar 16, 2022

How to Deal With Apple’s iOS Privacy-Centric Changes

In April, 2021, Apple announced that the latest version of its iOS software would provide ... Read More
Mar 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... Read More
Mar 8, 2021

How to Deliver Your Digital Elevator Pitch

The elevator pitch began with a salesman who embraced the opportunity to close a ... Read More

Content marketing

May 16, 2022

SEO Lessons For Social Media Marketers

Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's been ... more
Nov 12, 2021

How to Convince Internal Subject Matter Experts to Co-Create Content

"Expert" content -- in the form of blog posts, social media posts, videos, or courseware ... more
May 31, 2021

Using Customer Pain Points In Your Messaging

Understanding customer points of pain is an essential task for every business because without doing ... more

PPC

Mar 16, 2022

How to Deal With Apple’s iOS Privacy-Centric Changes

In April, 2021, Apple announced that the latest version of its iOS software would provide ... Read More
May 2, 2017

Forrester: Search is a “synergistic cross-channel amplifier”

May 2, 2017: Forrester Research – in concert with Catalyst and Microsoft – recently ... Read More
Nov 11, 2016

Kevin Lee: Digital media marketplaces reward creativity and messaging excellence

November 11, 2016: While some have claimed that creativity in advertising is endangered by ... Read More

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