by Didit Editorial | May 2, 2017 | Articles, PPC, SEO
May 2, 2017: Forrester Research – in concert with Catalyst and Microsoft – recently published a white paper touting the value of search – both paid and unpaid (SEO) – as an amplification mechanism capable of boosting the ROI of other media channels. The study – based... 
by Didit Editorial | Nov 11, 2016 | Articles, Display Media, PPC
November 11, 2016: While some have claimed that creativity in advertising is endangered by the advent of today’s programmatic media marketplaces, Didit’s Kevin Lee asserts the opposite. Writing in Martechtoday.com, he suggests that a creative renaissance is now in the... 
by Didit Editorial | Nov 1, 2016 | Articles, PPC
November 1, 2016: In a new article for Search Engine Land, Didit’s Kevin Lee requests that Google – after restoring bid modifiers for tablets and smartphones to the Adwords console – go a bit further, restoring operating system-based targeting. The return of... 
by Didit Editorial | Oct 31, 2016 | Articles, PPC
October 31, 2016: New data from Econsultancy.com reports the beneficial effects seen by marketers when they personalize their paid search campaigns. According to the data, gathered from a survey of 600 UK-based respondents active in paid search, 48 percent of... 
by Didit Editorial | Oct 26, 2016 | Articles, PPC
October 26, 2016: Last week, Google announced that original equipment manufacturers (OEMs) can now add a new kind of extension their Adwords campaigns called “Affiliate Extensions.” This is significant for two reasons: first, mobile searchers – after... 
by Didit Editorial | Sep 22, 2016 | Articles, PPC
September 21, 2016: Popular digital marketing site WordStream.com has published the results of a large-scale (15K account) study on SMB paid search and its results are instructive — and cautionary — for small businesses thinking of buying clicks from...