by Didit Editorial | Apr 13, 2021 | Articles, Digital Technology, Email Marketing
Businesses fielding B2B websites typically employ a number of analytical software packages – the most popular being Google Analytics – to measure traffic, behavior, page popularity, and other metrics. But while this data is useful to have, it’s insufficient to meet a...
by Didit Editorial | Oct 12, 2016 | Articles, Email Marketing
October 12, 2016: Email is a relatively ancient communications channel – in fact, the first email message was sent in 1971 – 13 years before Mark Zuckerberg was born. But in 2016, it turns out that electronic mail remains a surprisingly strong channel, according to...
by Didit Editorial | May 18, 2015 | Articles, Email Marketing
May 18, 2015: In the spirit of our recent article, ‘Is Your Company Ready for Public Relations,’ today, we take a look at an incredibly targeted and effective medium: E-Mail Marketing. E-mail sometimes gets a bad rap due to its association with spammers and bought...
by Didit Editorial | Jun 13, 2014 | Articles, Email Marketing
6 sure-fire steps to an email campaign disaster June 13, 2014: I’ve worked in ad agencies for many years, and seen many mistakes made, especially in regard to e-mail campaigns. I’m not sure why e-mail marketing remains so challenging — after all, the...
