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Leadfeeder: A Vital Tool for B2Bs

Leadfeeder: A Vital Tool for B2Bs

by Didit Editorial | Apr 13, 2021 | Articles, Digital Technology, Email Marketing

Businesses fielding B2B websites typically employ a number of analytical software packages – the most popular being Google Analytics – to measure traffic, behavior, page popularity, and other metrics. But while this data is useful to have, it’s insufficient to meet a...
Adobe: email is still the “alpha channel”

Adobe: email is still the “alpha channel”

by Didit Editorial | Oct 12, 2016 | Articles, Email Marketing

October 12, 2016: Email is a relatively ancient communications channel – in fact, the first email message was sent in 1971 – 13 years before Mark Zuckerberg was born. But in 2016, it turns out that electronic mail remains a surprisingly strong channel, according to...

Is your customer ready for E-mail marketing?

by Didit Editorial | May 18, 2015 | Articles, Email Marketing

May 18, 2015: In the spirit of our recent article, ‘Is Your Company Ready for Public Relations,’ today, we take a look at an incredibly targeted and effective medium: E-Mail Marketing. E-mail sometimes gets a bad rap due to its association with spammers and bought...

How to Lose Friends and Alienate People With Email

by Didit Editorial | Jun 13, 2014 | Articles, Email Marketing

6 sure-fire steps to an email campaign disaster June 13, 2014: I’ve worked in ad agencies for many years, and seen many mistakes made, especially in regard to e-mail campaigns. I’m not sure why e-mail marketing remains so challenging — after all, the...

Social media

Apr 16, 2022

Lessons From SEO For Social Media Marketers

Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's ... more
Nov 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... more
Feb 17, 2021

5 Digital PR Mistakes You Should Never Make

Didit CEO Kevin Lee recently interviewed Gregory Galant, founder of MuckRack, a digital PR ... more

SEO

Apr 16, 2022

Lessons From SEO For Social Media Marketers

Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's ... more
Nov 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... more
Apr 24, 2021

What is a Content Hub (And What Can it Do for Your Business)?

Content hubs -- unlike navigational hubs -- consist of content whose links point laterally (perhaps ... more

Digital PR

Nov 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... Read More
Feb 17, 2021

5 Digital PR Mistakes You Should Never Make

Didit CEO Kevin Lee recently interviewed Gregory Galant, founder of MuckRack, a digital PR ... Read More
Sep 15, 2020

Kevin Lee Interviewed by SearchEngineLand.com's Barry Schwartz

Didit Executive Chairman and Co-Founder Kevin Lee discusses digital PR and SEO. Didit Executive Chairman ... Read More

Content marketing

Apr 16, 2022

Lessons From SEO For Social Media Marketers

Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's ... more
Nov 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... more
Apr 24, 2021

What is a Content Hub (And What Can it Do for Your Business)?

Content hubs -- unlike navigational hubs -- consist of content whose links point laterally (perhaps ... more

PPC

May 2, 2017

Forrester: Search is a “synergistic cross-channel amplifier”

May 2, 2017: Forrester Research – in concert with Catalyst and Microsoft – recently ... Read More
Nov 11, 2016

Kevin Lee: Digital media marketplaces reward creativity and messaging excellence

November 11, 2016: While some have claimed that creativity in advertising is endangered by ... Read More
Nov 1, 2016

Kevin Lee in Search Engine Land.com: “Dear Google, how about OS targeting? Programmatic Search?”

November 1, 2016: In a new article for Search Engine Land, Didit’s Kevin Lee ... Read More

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