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Smart Brands Combine Paid and Unpaid Social Media Channels

Smart Brands Combine Paid and Unpaid Social Media Channels

by Didit Editorial | Nov 21, 2021 | Articles, Content Marketing, Display Media, PR Releases, Public Relations, Retargeted Media, SEO, Social Media

For the better part of the past decade, Facebook and other social channels have been limiting the organic exposure of messaging, forcing brands and marketers to resort to paid (AKA “boosted”) posts to reach target audiences. As Didit noted way back in...
Cookies Are Going Away – Are You Ready?

Cookies Are Going Away – Are You Ready?

by Didit Editorial | Aug 26, 2021 | Articles, Display Media, Retargeted Media

A number of recent announcements from tech giants Apple and Google concerning the future of third-party tracking cookies has led to considerable hand-wringing – and even panic — among many digital marketers. This past March, Apple announced that its popular...
LinkedIn launches Custom Audience product

LinkedIn launches Custom Audience product

by Didit Editorial | Apr 25, 2017 | Articles, Retargeted Media

April 25, 2017: LinkedIn’s Custom Audience product, dubbed “Matched Audiences,” launched this week, just as the business-oriented network announced that it had hit the 500 million member mark. Matched Audiences is a self-serve tool allowing marketers...
Turn Up the (traffic) volume on your retargeting

Turn Up the (traffic) volume on your retargeting

by Didit Editorial | Apr 11, 2016 | Articles, PPC, Retargeted Media

April 11, 2016: There’s been a lot of talk about retargeting lately. Back in mid-2014, Twitter announced that it would implement new ad retargeting options. Facebook provides retargeting — on and off the Facebook service. Especially when used with Custom...

Is Remarketing/Retargeting For You?

by Didit Editorial | Sep 19, 2013 | Articles, Retargeted Media

September 20, 2013: Remarketing — originally known as “retargeting,” “behavioral targeting,” and “remessaging,” is a technique for showing ads — usually display units — to browsers more than once, based on their...

Current Trends In Retargeting: A Discussion With AdRoll’s Adam Berke

by Didit Editorial | Mar 22, 2013 | Articles, Retargeted Media

March 22, 2013: I had the pleasure of interviewing Adam Berke, whose company, AdRoll, has been a pioneer in retargeting. Adam will be speaking at SES NY next week at a Spotlight Session called Follow, Reach, Convert: Smart Retargeting/ Remarketing. I wanted to catch...

Social media

Apr 16, 2022

Lessons From SEO For Social Media Marketers

Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's ... more
Nov 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... more
Feb 17, 2021

5 Digital PR Mistakes You Should Never Make

Didit CEO Kevin Lee recently interviewed Gregory Galant, founder of MuckRack, a digital PR ... more

SEO

Apr 16, 2022

Lessons From SEO For Social Media Marketers

Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's ... more
Nov 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... more
Apr 24, 2021

What is a Content Hub (And What Can it Do for Your Business)?

Content hubs -- unlike navigational hubs -- consist of content whose links point laterally (perhaps ... more

Digital PR

Nov 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... Read More
Feb 17, 2021

5 Digital PR Mistakes You Should Never Make

Didit CEO Kevin Lee recently interviewed Gregory Galant, founder of MuckRack, a digital PR ... Read More
Sep 15, 2020

Kevin Lee Interviewed by SearchEngineLand.com's Barry Schwartz

Didit Executive Chairman and Co-Founder Kevin Lee discusses digital PR and SEO. Didit Executive Chairman ... Read More

Content marketing

Apr 16, 2022

Lessons From SEO For Social Media Marketers

Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's ... more
Nov 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... more
Apr 24, 2021

What is a Content Hub (And What Can it Do for Your Business)?

Content hubs -- unlike navigational hubs -- consist of content whose links point laterally (perhaps ... more

PPC

May 2, 2017

Forrester: Search is a “synergistic cross-channel amplifier”

May 2, 2017: Forrester Research – in concert with Catalyst and Microsoft – recently ... Read More
Nov 11, 2016

Kevin Lee: Digital media marketplaces reward creativity and messaging excellence

November 11, 2016: While some have claimed that creativity in advertising is endangered by ... Read More
Nov 1, 2016

Kevin Lee in Search Engine Land.com: “Dear Google, how about OS targeting? Programmatic Search?”

November 1, 2016: In a new article for Search Engine Land, Didit’s Kevin Lee ... Read More

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