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How to Deliver Your Digital Elevator Pitch

How to Deliver Your Digital Elevator Pitch

by Didit Editorial | Mar 8, 2021 | Articles, Branding, Content Marketing, Traditional Marketing

The elevator pitch began with a salesman who embraced the opportunity to close a client over a short, shared ride from one floor to the next. Today, the marketing tactic unfolds between brands and consumers moment by moment across all channels and touchpoints from...
Position Your Business for Marketing Success in the Post-COVID Era

Position Your Business for Marketing Success in the Post-COVID Era

by Didit Editorial | Aug 14, 2020 | Articles, Featured, News, Traditional Marketing

Back in March, Didit posted 5 Things Businesses Should Do in an Outbreak, a basic guide for adapting and surviving in the wake of COVID’s massive changes to consumer behavior. We advised you to resist the temptation to cut back on marketing—and especially, digital...
5 Things Businesses Should Do in an Outbreak

5 Things Businesses Should Do in an Outbreak

by Didit Editorial | Mar 24, 2020 | Articles, Featured, News, Traditional Marketing

The coronavirus pandemic is impacting businesses from every industry. Nowhere is the ripple effect stronger than in events, retail, hospitality, and small to medium-sized business. 25% of small business owners report a negative impact from the coronavirus outbreak...
Would Don Draper Survive Today’s World of Marketing?

Would Don Draper Survive Today’s World of Marketing?

by Didit Editorial | Apr 20, 2015 | Articles, Branding, Digital Technology, Traditional Marketing

April 21, 2015: In the world of Mad Men, technology gradually invades advertising in Season 2 with Sterling Cooper buzzing over the addition of the Xerox copy machine. It seriously ruffles feathers when the agency buys an IBM System/360 during Season 5, causing...
Crossing the direct mail channel: an interview with Patty Brehm

Crossing the direct mail channel: an interview with Patty Brehm

by Didit Editorial | Mar 4, 2015 | Articles, Interviews, Traditional Marketing

March 4, 2015: Often eclipsed in discussions and the press, direct mail is still an essential pillar of marketing. And it isn’t going away; in fact direct mail spending is holding steady — at a projected $44.5 billion in the U.S. for 2014.  The challenge for...
Eric Wiggins: Developing public speaking skills

Eric Wiggins: Developing public speaking skills

by Didit Editorial | Oct 23, 2014 | Articles, News, Public Relations, Traditional Marketing

October 25, 2014: Didit’s Eric Wiggins, writing in the Long Island Business News’ Young Island section, offers some useful public speaking tips. He writes: “Presenting with assurance is a skill that can benefit both seasoned executives and young,...
« Older Entries

Social media

Apr 16, 2022

Lessons From SEO For Social Media Marketers

Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's ... more
Nov 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... more
Feb 17, 2021

5 Digital PR Mistakes You Should Never Make

Didit CEO Kevin Lee recently interviewed Gregory Galant, founder of MuckRack, a digital PR ... more

SEO

Apr 16, 2022

Lessons From SEO For Social Media Marketers

Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's ... more
Nov 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... more
Apr 24, 2021

What is a Content Hub (And What Can it Do for Your Business)?

Content hubs -- unlike navigational hubs -- consist of content whose links point laterally (perhaps ... more

Digital PR

Nov 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... Read More
Feb 17, 2021

5 Digital PR Mistakes You Should Never Make

Didit CEO Kevin Lee recently interviewed Gregory Galant, founder of MuckRack, a digital PR ... Read More
Sep 15, 2020

Kevin Lee Interviewed by SearchEngineLand.com's Barry Schwartz

Didit Executive Chairman and Co-Founder Kevin Lee discusses digital PR and SEO. Didit Executive Chairman ... Read More

Content marketing

Apr 16, 2022

Lessons From SEO For Social Media Marketers

Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's ... more
Nov 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... more
Apr 24, 2021

What is a Content Hub (And What Can it Do for Your Business)?

Content hubs -- unlike navigational hubs -- consist of content whose links point laterally (perhaps ... more

PPC

May 2, 2017

Forrester: Search is a “synergistic cross-channel amplifier”

May 2, 2017: Forrester Research – in concert with Catalyst and Microsoft – recently ... Read More
Nov 11, 2016

Kevin Lee: Digital media marketplaces reward creativity and messaging excellence

November 11, 2016: While some have claimed that creativity in advertising is endangered by ... Read More
Nov 1, 2016

Kevin Lee in Search Engine Land.com: “Dear Google, how about OS targeting? Programmatic Search?”

November 1, 2016: In a new article for Search Engine Land, Didit’s Kevin Lee ... Read More

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