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10 Mistakes to Avoid When Using QR Codes for Marketing

10 Mistakes to Avoid When Using QR Codes for Marketing

by Didit Editorial | Sep 20, 2023 | Articles, Digital Technology, Traditional Marketing

QR (Quick Response) Codes are useful marketing tools that remove friction from the customer journey, thus boosting conversion rates. These machine-readable images can easily be scanned by smartphones, allowing the marketer to instantly transport the user to the...
How to Deliver Your Digital Elevator Pitch

How to Deliver Your Digital Elevator Pitch

by Didit Editorial | Mar 1, 2023 | Articles, Branding, Content Marketing, Public Relations, Traditional Marketing

The elevator pitch began with a salesman who embraced the opportunity to close a client over a short, shared ride from one floor to the next. Today, the marketing tactic unfolds between brands and consumers moment by moment across all channels and touchpoints from...
Delivering Impact: Direct Mail and Brand Awareness

Delivering Impact: Direct Mail and Brand Awareness

by Didit Editorial | Apr 7, 2021 | Articles, Traditional Marketing

In our last blog post, we discussed the latest digital technologies proven to boost response, facilitate tracking, and get you the most from your direct mail campaigns. Today, we’re back to explore one of the most fundamental marketing strategies behind the direct...

Direct Mail: The Comeback Kid

by Didit Editorial | Mar 17, 2021 | Articles, Traditional Marketing

It wasn’t that long ago that marketing pundits were declaring that the direct mail channel was on the ropes, after being battered for years by the now ubiquitous Internet. But something remarkable happened last year. As COVID-19 lockdowns spread across the...
Position Your Business for Marketing Success in the Post-COVID Era

Position Your Business for Marketing Success in the Post-COVID Era

by Didit Editorial | Aug 14, 2020 | Articles, Featured, News, Traditional Marketing

Back in March, Didit posted 5 Things Businesses Should Do in an Outbreak, a basic guide for adapting and surviving in the wake of COVID’s massive changes to consumer behavior. We advised you to resist the temptation to cut back on marketing—and especially, digital...
5 Things Businesses Should Do in an Outbreak

5 Things Businesses Should Do in an Outbreak

by Didit Editorial | Mar 24, 2020 | Articles, Featured, News, Traditional Marketing

The coronavirus pandemic is impacting businesses from every industry. Nowhere is the ripple effect stronger than in events, retail, hospitality, and small to medium-sized business. 25% of small business owners report a negative impact from the coronavirus outbreak...
« Older Entries

Social media

Jan 16, 2023

SEO Lessons For Social Media Marketers

Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's been ... more
Aug 10, 2021

Companies Need to "Have a Face" to Succeed on Social Media

Search marketers know how important it is to be able to harvest demand from consumers ... more
Mar 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... more

SEO

Aug 31, 2023

Kevin Lee on How AI Changes the SEO Landscape

Didit's Kevin Lee was recently interviewed by Steffen Horst, CEO and Co-Founder of Symphonic ... more
Mar 7, 2023

The Power of Compound Marketing: Kevin Lee Presents @ 1MediaWorld 2023 Global Conference

Albert Einstein famously said that “compound interest is the eighth wonder of the world. ... more
Jan 16, 2023

SEO Lessons For Social Media Marketers

Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's been ... more

Digital PR

Mar 1, 2023

How to Deliver Your Digital Elevator Pitch

The elevator pitch began with a salesman who embraced the opportunity to close a ... Read More
Mar 16, 2022

How to Deal With Apple’s iOS Privacy-Centric Changes

In April, 2021, Apple announced that the latest version of its iOS software would provide ... Read More
Mar 21, 2021

Smart Brands Combine Paid and Unpaid Social Media Channels

Creative teams, social teams, paid media teams, and PR and SEO teams need to all ... Read More

Content marketing

Mar 7, 2023

The Power of Compound Marketing: Kevin Lee Presents @ 1MediaWorld 2023 Global Conference

Albert Einstein famously said that “compound interest is the eighth wonder of the world. ... more
Mar 1, 2023

How to Deliver Your Digital Elevator Pitch

The elevator pitch began with a salesman who embraced the opportunity to close a ... more
Jan 16, 2023

SEO Lessons For Social Media Marketers

Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's been ... more

PPC

Mar 16, 2022

How to Deal With Apple’s iOS Privacy-Centric Changes

In April, 2021, Apple announced that the latest version of its iOS software would provide ... Read More
May 2, 2017

Forrester: Search is a “synergistic cross-channel amplifier”

May 2, 2017: Forrester Research – in concert with Catalyst and Microsoft – recently ... Read More
Nov 11, 2016

Kevin Lee: Digital media marketplaces reward creativity and messaging excellence

November 11, 2016: While some have claimed that creativity in advertising is endangered by ... Read More

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