by Didit Editorial | Mar 8, 2021 | Articles, Branding, Content Marketing, Traditional Marketing
The elevator pitch began with a salesman who embraced the opportunity to close a client over a short, shared ride from one floor to the next. Today, the marketing tactic unfolds between brands and consumers moment by moment across all channels and touchpoints from...
by Didit Editorial | Aug 14, 2020 | Articles, Featured, News, Traditional Marketing
Back in March, Didit posted 5 Things Businesses Should Do in an Outbreak, a basic guide for adapting and surviving in the wake of COVID’s massive changes to consumer behavior. We advised you to resist the temptation to cut back on marketing—and especially, digital...
by Didit Editorial | Mar 24, 2020 | Articles, Featured, News, Traditional Marketing
The coronavirus pandemic is impacting businesses from every industry. Nowhere is the ripple effect stronger than in events, retail, hospitality, and small to medium-sized business. 25% of small business owners report a negative impact from the coronavirus outbreak...
by Didit Editorial | Apr 20, 2015 | Articles, Branding, Digital Technology, Traditional Marketing
April 21, 2015: In the world of Mad Men, technology gradually invades advertising in Season 2 with Sterling Cooper buzzing over the addition of the Xerox copy machine. It seriously ruffles feathers when the agency buys an IBM System/360 during Season 5, causing...
by Didit Editorial | Mar 4, 2015 | Articles, Interviews, Traditional Marketing
March 4, 2015: Often eclipsed in discussions and the press, direct mail is still an essential pillar of marketing. And it isn’t going away; in fact direct mail spending is holding steady — at a projected $44.5 billion in the U.S. for 2014. The challenge for...
by Didit Editorial | Oct 23, 2014 | Articles, News, Public Relations, Traditional Marketing
October 25, 2014: Didit’s Eric Wiggins, writing in the Long Island Business News’ Young Island section, offers some useful public speaking tips. He writes: “Presenting with assurance is a skill that can benefit both seasoned executives and young,...
