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4 Ways to Disaster-Proof Your SEM Campaigns

November 9, 2012: In the wake of Hurricane Sandy, it’s clear that marketers running SEM campaigns need to prepare themselves for disasters and disruptions that can wreak havoc with their plans by causing unexpected staff shortages, technology outages, and other disaster-related issues. This article provides four pragmatic steps marketers can take to harden their SEM […] ...

Didit Acquires Inceptor

NEW YORK, August 22, 2012 – Did-it.com, LLC (DBA Didit) today announced that it has acquired the assets of Inceptor, LLC (a provider of SEO, Paid Search Marketing, CSE Management and Social Media Marketing) from SuperMedia LLC (SPMD). Inceptor was a wholly owned subsidiary of SuperMedia. ...

Didit Buys Inceptor To Co-Promote, SEO, Shopping Feed Services

By Miranda MillerSearch Engine Watch, August 28, 2012Didit has acquired SEO, social and comparison shopping engine management company Inceptor from SuperMedia (formerly Verizon Information Services). ...

Your SEM Agency is a Contractor, Not A Partner

April 27, 2012: Didit’s Mark Simon, writing in the pages of MediaPost, asks us to “Imagine gathering bids for a construction project in your house such as a bathroom renovation.  A few hours before the deal is signed, you happen to find out that your friend had his comparable bathroom redone for $7,500 by the […] ...

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