Blog

SEO, GEO, and the New Rules of Search Visibility

For nearly 30 years, Didit has been at the forefront of search marketing. Our Founder and Executive Chairman Kevin Lee was pioneering SEO and paid search strategies before Google even existed, and he is widely credited as one of the creators of paid search bid management technology. So when we say the search landscape is undergoing its most significant shift in a generation, we say it with the full weight of having lived through every major evolution that came before it...

Agentic AI, ad tech, and the coming wave of agentic commerce

Kevin Lee and ad tech expert Karsten Weide explore how agentic AI is transforming advertising and commerce—from massive workflow efficiency gains and black-box optimization to the pressure on publishers, the privacy–relevance tradeoff, and the coming shift toward agentic commerce and “botvertising,” where AI agents, not humans, increasingly make buying decisions...

Rethinking Modern Brand Marketing with AI

Kevin Lee and Avinash Kaushik discuss the evolving role of AI in creative pre-testing and brand marketing. Avinash emphasizes the importance of intent over audience, using the "See, Think, Do, Care" framework to tailor creative strategies. ...

How to structure a pitch that actually moves investors

In this conversation, Didit’s Kevin Lee and Power to Pitch founder Kat Weaver unpack what truly moves early-stage investors. Kat argues that at pre-seed and seed, investors are primarily betting on the founder, not the product, which makes personal brand and communication skills core business assets. She recommends founders “build in public,” especially on one primary platform at first (FOCUS: Follow One Course Until Successful), to attract opportunities instead of chasing them...

Are We at "Peak Martech?" - a conversation with Scott Brinker

Kevin Lee speaks with martech pioneer Scott Brinker about how marketing technology and AI are reshaping strategy, stacks, and skills. Scott begins by revisiting the origins of his famous martech landscape, which started around 2010–2011 as a one-page chart designed to convince marketing leaders that their strategies increasingly depended on technology, and that they needed to invest in marketing operations and technical talent. ...

Brand gravity, GEO, and the new B2B playbook - a conversation with Alan Gonsenhauser

Kevin Lee’s recent conversation with marketing leader Alan Gonsenhauser zeroes in on three levers that are quietly determining who wins in B2B: ICP discipline, brand gravity, and AI-driven discovery. Alan argues that most companies still don’t have a truly aligned ideal customer profile across marketing, sales, product, and customer success—especially as they move from problem–market fit to product– and platform–market fit. ...

From Direct Mail to AI: Timeless Outreach Lessons

Didit’s Kevin Lee recently had an extended talk with Jeff and David Bush of BDR.AI. The conversation distilled years of direct-response and sales experience into a modern playbook for B2B outreach. If you’re responsible for B2B lead generation, sales development, or marketing strategy, this conversation will help you rethink how you build lists, craft offers, and design outreach that actually leads to meetings and revenue...

What B2B Marketers Can Learn from AI-Driven Creative Optimization

For B2B marketers, the biggest untapped performance lever isn’t better targeting—it’s smarter, AI-powered creative. Kevin Lee's recent conversation with Adora co-founder Marco Matos shows how brand-specific AI models can generate and evaluate creative across channels, detect fatigue, and turn tribal knowledge into “AI memory” that compounds results over time. If your media costs are rising faster than your ROAS, it’s time to treat creative optimization as core performance infrastructure, not a side project...

AI, Accountability, and the New Playbook for B2B Marketing Leaders

In a world where AI is table stakes and channels are multiplying, B2B marketers can’t afford to just “do more campaigns.” They need to prove revenue impact, align KPIs with the C-suite, and build audience-first strategies that still ladder up to a single, clear narrative. ...

The Art of Differentiation: What Most Brands Still Miss

Despite tens of thousands of books on branding, there’s still no clear consensus on what branding actually is. Branding expert David Brier, in an interview with Didit’s Kevin Lee, cuts through the noise with a four-word definition:Branding is “the art of differentiation.” ...

Smart Brands Combine Paid and Unpaid Social Media Channels

For the better part of the past decade, Facebook and other social channels have been limiting the organic exposure of messaging, forcing brands and marketers to resort to paid (AKA "boosted") posts to reach target audiences...

10 Mistakes to Avoid When Using QR Codes for Marketing

While QR code-enabled marketing campaigns can be highly effective when done correctly, implementing mistakes can render them useless...