Kevin Lee on How AI Changes the SEO Landscape
Didit’s Kevin Lee was recently interviewed by Steffen Horst, CEO and Co-Founder of Symphonic Digital, in a podcast entitled “How AI Changes the SEO Landscape.”...
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How to Deliver Your Digital Elevator Pitch
The elevator pitch began with a salesman who embraced the opportunity to close a client over a short, shared ride from one floor to the next...
SEO Lessons For Social Media Marketers
Didit's Kevin Lee recently interviewed Stephan Spencer, an author, speaker, and SEO pro who's been active in the industry since the 1990s. One question that came up during the discussion...
How to Deal With Apple’s iOS Privacy-Centric Changes
In April, 2021, Apple announced that the latest version of its iOS software would provide users with much greater control over the extent to which developers, marketers, and merchants could track their devices...
Back to the (Contextual) Future?
It's no secret that the targeting technologies that digital marketers have been using for at least the past decade are on the cusp of major changes. Google has explicitly warned marketers that third-party cookies are an endangered species...
How to Convince Internal Subject Matter Experts to Co-Create Content
As content remains king and as content production and distribution become frictionless, marketers discuss a plan to unlock internal expertise. Content -- in the age of Google and Facebook --remains king...
Cookies Are Going Away – Are You Ready?
A number of recent announcements from tech giants Apple and Google concerning the future of third-party tracking cookies has led to considerable hand-wringing – and even panic -- among many digital marketers...
Companies Need to “Have a Face” to Succeed on Social Media
Search marketers know how important it is to be able to harvest demand from consumers searching for specific products or services offered by the client. Such demand can be effectively harvested through paid search media and SEO...
Using Customer Pain Points In Your Messaging
Search marketers have long known that there's value in "putting oneself into the shoes of searchers." By so doing, they can craft and deploy content that precisely addresses searchers' informational needs in a voice likely to resonate...
What Can Marketing Research Do For Your Brand?
Marketing research is an essential effort that allows brands to better understand their customers, competitive environment, and the effectiveness of their current marketing activities, including advertising...
What is a Content Hub (And What Can it Do for Your Business)?
Web proprietors -- especially those doing e-commerce from their sites -- face a common SEO problem: getting individual product/SKU products to rank highly enough to warrant first-page placement on Google's organic search engine results pages...
Leadfeeder: A Vital Tool for B2Bs
Businesses fielding B2B websites typically employ a number of analytical software packages – the most popular being Google Analytics – to measure traffic, behavior, page popularity, and other metrics. But while this data is useful to have...
