September 22, 2014
The latest installment of the Didit Teachcast series brings you Jen Groover, a serial entrepreneur, author, speaker, and media contributor. Jenn has worked with many major brands; in this interview, she discusses the role of emotional intelligence in business success.
Jen defines Emotional Intelligence as “awareness of who you are, how you feel, and why you’re feeling that way.” Additionally, Emotional intelligence is “the freedom from unnecessary pain, because people who aren’t emotionally intelligent are constantly causing pain.”
She notes that emotional intelligence is also “an attribute that allows you to read other people and communicate with them more effectively.”
What kind of mission statement should a brand have? Jen believes that a mission statement “can’t just be a theory or a thesis.” Brands should ask themselves what they are doing that has emotional resonance. What could a brand to generate a real emotional value proposition in someone else’s life — not just solve a particular problem? “There has to be an emotional connection. If you just throw down a bunch of words that sound good, (your customers and prospects) will read right through it.”
Jen’s remarks got me thinking about how emotional intelligence is a quality that every forward-thinking brand should have. You can read this article here.
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Didit interviewed Jen Groover, a serial entrepreneur, author, speaker, and media contributor. Jen has worked with many major brands; in this interview, she discusses the role of emotional intelligence in business success.