By Chris Bell | March 13, 2014
But there are also less obvious benefits that can accrue to partners: here are some of them:
- Staying abreast with evolving best PPC practices. Google’s best practices are made immediately available to certified members of the program, letting your staff stay on top of the rapidly changing developments in paid search.
- Better PPC performance. Fewer mistakes and better execution means overall lower CPCs, better ROI, and ultimately a stronger agency.
- Professional development. Staff here at Didit is enthusiastic about the Google training programs – not only does it open up the potential for an elevated position, but it makes them better, more knowledgeable professionals. Consequently they are better able to serve clients, providing a win-win for the agency, the reps and the clients. All of this adds up to increased staff retention and reduces the possibility of turnover.
- It’s free. All programs offered through Google’s certification program are free.
How long will it take to get your staff up to speed? Well, it’s typical that staff can be prepared to pass the Search Fundamentals exam after a year of service on a paid search account. Tackling the Advanced exams may take up to two years, depending on your area of expertise.
Becoming a Google Certified Partner raises your firm’s profile and provides the groundwork for excellent service to your clients. It takes a lot of work, late nights “burning the midnight oil,” and dedication, but it’s something that every PPC professional should aspire to, because it means that you and your team are really “batting in the major leagues.”
You owe it to your clients — and yourself — to make sure you’re up to speed on every feature that Google offers.
