July 8, 2013: A study over at MarketingProfs.com touts the fact that the very top organic ranking on a search engine results page results in a disproportionately large amount of traffic (the study pegged it at 91 percent). Traffic results drop off significantly with the second-ranked (27 percent), third-ranked (11 percent) and fourth-ranked (5.4 percent) […] ...
July 2, 2013: Forbes contributing writer Paul Tassi takes aim at Facebook‘s penchant for loading up its virtual real estate with ads from the social network’s more than one million advertisers. The onslaught of ads appears to have begun in earnest “in the past several months;” Tassi notes that the result of this recent deluge […] ...
June 27, 2013: This past week, the Federal Trade Commission put the search engines on notice that they needed to do more to clearly differentiate paid and unpaid listings. The FTC evidently feels that search engines — which had complied with an earlier 2002 letter specifying that such listings be differentiated — were no longer doing […] ...
June 25, 2013: An article by Internet Retailer’s Bill Siwicki contains enough alarming statistics to suggest that a full-blown crisis is in the works for etailers. According to Siwicki, who cites data compiled by Harris Interactive, while almost three quarters of smartphone users have declared that they shop with their phones, almost 90 percent have reported […] ...
June 24, 2013: In January 2013 Vine exploded onto the social media scene as the app for Tweens and Teens. An extension of Twitter’s service, Vine is easy to use and allows for the uploading of 6 second long videos. This was an immediate smash hit with the 9 to 16 year old set, allowing for […] ...
PPC Hero’s list of Most Influential PPC Experts for 2013, includes Didit CEO & co-founder Kevin Lee. Out of more than 130 names on their list of nominees, Kevin was selected at # 5 out of 25 top influencers. The ranking was based on three categories of metrics: Social influence (Twitter followers, Google+, etc), traditional […] ...
June 18, 2013: Matt Cutts, Google’s chief anti-spam engineer, posted a new video in which he answered a question from a user about whether Google rewards (or penalizes) sites relying on stock – rather than original – photographic image. According to Cutts, Google doesn’t do so now (although Cutts appeared intrigued by the idea that classifying […] ...
June 17, 2013: Mobile connectivity is quickly becoming ubiquitous (more than half of Americans now possess smart phones), and mobile U.S. commerce revenues are rising rapidly. And yet an alarming number of e-commerce firms appear to not understand the importance of optimizing their online properties for the mobile experience. According to Cynthia Boris, over at MarketingPilgrim.com, […] ...
By Steve Baldwin: June 14, 2013 An interview with Mike Miller, Google’s director of Industrial Markets, was posted to Emarketer.com on June 14th, and Miller points out some interesting trends that B2B marketers need to consider. These findings were derived from a recent study that Google carried out with Web analytics company Compete.com. Here some […] ...
June 12, 2013: There is a definite trend toward social media differentiating themselves in order to appeal to distinct demographics. For example, Twitter is young, urban, hip and mobile; Google+ is for social marketers and smart talk; Quora is academic. These are of course all broad generalizations, but there is a no doubt that each of […] ...
June 12, 2013: Using its familiar carrot-and-stick approach toward encouraging webmasters parties to comply with its directives, Google announced yesterday that it was planning to introduce “several ranking changes in the near future that address sites that are misconfigured for smartphone users.” Although Google didn’t reveal the details of exactly how its ranking changes would reward […] ...
June 3, 2013: This past week Google’s anti-spam chief Matt Cutts laid down tht law on paid media, advertorials, and native advertising. Because Cutts’ words have been a reliable predictor for Google’s content policing policies, anyone with a commercial website should listen carefully to what Matt says. The reaction on Youtube was predictable. Many voiced howls […] ...
