By Kevin Lee: May 28, 2013 Didit’s Kevin Lee recently attended a high-level conference attended by Neal Mohan, Google’s vice president of display advertising. In his new ClickZ article, Kevin discusses the feasibility of Google providing video ads in the SERP (Search Engine Results Page) and billing such ads using a CPE (Cost Per Engagement) model. […] ...
May 23, 2013: Many are asking whether 3rd-party cookies, and the entire micro-industry built around them – are an endangered species. This issue is hot now because of the DNT (Do Not Track) issue, which has been raging quietly for the past several years. DNT refers to the ability of web users to opt out of […] ...
May 10, 2013: Didit’s Kevin Lee recently attended the second annual Goldman Sachs Social Media Forum. Among the speakers was Coca-Cola’s Wendy Clark, who weighed in on the issue of how highly engaged social media participants can shift to higher consumption patterns. Kevin wrote up his notes for eConsultancy.com. He quotes Clark as saying that”not only […] ...
May 10, 2013: Didit’s Kevin Lee notes that “as a savvy search engine marketer, you likely deserve access to branding budgets – not just direct response money.” At the same time, an exclusive focus on Direct Response Metrics, coupled with the failure to factor in Search Engine Marketing’s ability to drive awareness and influence can stunt […] ...
May 10, 2013: Most of the attention on social is focusing on the top three “big gorillas” in the social world – Facebook, LinkedIn and Twitter. But marketers should not ignore alternative social media networks, especially if they deal in international marketing. Social media networks tend to be segmented by language barrier, it’s hard for SMB […] ...
By Chris Bell, April 30, 2013 While the big news lately has been all about the announcement of Facebook Home, Facebook Graph Search continues to be a subject of debate for search marketers. The basics of Graph Search have been known since Facebook’s January 15th announcement: it’s a new search utility within Facebook that allows […] ...
By Chris Bell: April 30, 2013 The future of video content advertising is hanging on the precipice. Although the majority of video content advertising is produced for and sold in the traditional TV upfront advertising market, online video channels such as YouTube, Hulu, and Vimeo are attempting to break the network stranglehold on the $72 […] ...
April 22, 2013: An article by SearchEngineLand’s Barry Schwartz recounts recent findings that image search traffic may have dropped up to 63% this past January. The decline appears to be a result of a change made by Google to the way the search engine presents images to users selecting Image Search as an option. Before January, […] ...
Yesterday, Twitter announced that it had introduced a keyword-based ad targeting system, allowing an entirely new way for marketers to target users by interest, or, as Twitter’s Blog post put it, to allow “marketers to reach users at the right moment, in the right context.” Didit’s Kevin Lee discussed the new development in MediaPost, noting […] ...
April 16, 2013: Disasters — be they natural or human-made- — are an unpleasant but inevitable reality, and the disruptions of Hurricane Sandy brought home the lesson that organizations need to have policies and practices in place before the next one strikes. So how should organizations prepare? Mark Simon addresses the issue this month in the […] ...
April 10, 2013: Are your social media “impressions” worthless? What is the difference between an impression as used in traditional print or display advertising versus an impression in digital? This is a huge issue, as many social platforms do not even define this vital metric. Didit’s Ana Raynes explores the difficult issues facing advertisers as they […] ...
April 2, 2013: Companies seeking to get the most from social media need to think beyond any single social platform, including Facebook, according to Didit’s Mark Simon. “Being social” is less about having a robust presence on any one social platform than it is about having a service-based business mindset and the ability to leverage all […] ...
