Direct Marketing Association of LI Names Didit CEO Dave Pasternack to its Hall of Fame

Didit Editorial

8 years ago

Mineola, NY – June 13, 2016 – Dave Pasternack, co-founder and chief executive officer of the fully integrated marketing and communications firm, Didit, has been named an honoree of the Direct Marketing Association of Long Island (DMALI) 2016 Hall of Fame. He, along with two other honorees, will be recognized at a ceremony and luncheon at the UpSky Long Island Hotel in Hauppauge on Thursday, June 16, 2016 from 11:30 a.m. to 2:00 p.m.

DMALI is a non-profit organization that possesses a professional interest in Long Island’s direct marketing industry. The association’s mission is to provide an exchange of marketing information, with a focus on cutting-edge technology, strategies, regulations and case studies.

A marketing innovator and pioneer, Mr. Pasternack, of Oceanside, co-founded Didit in 1996. He and Search Engine Marketing (SEM) thought leader Kevin Lee evolved Didit into a full-service agency by making the bold and successful decision to acquire eight companies within just a three-year period. Today, Didit is a full-service traditional and digital marketing and public relations agency with offices in Mineola, Long Island; Manhattan and Waltham, Massachusetts, and a direct marketing division Didit

Dave Pasternack, CEO (left), pictured with Sales Executive Peter Stein (right)

DM in Plainview, LI.

“It is an honor to receive an award of this caliber,” said Mr. Pasternack. “Direct marketing continues to be a critical vehicle in the communications landscape. It presents an effective way to stand out in today’s culture of information-overload and distraction, and we’ve seen enormous value in embracing and integrating the traditional aspect of direct marketing with our digital capabilities for our clients.”

Mr. Pasternack founded his first computer industry direct marketing company in 1980, Logicsoft, named by Inc. Magazine as the fourth fastest-growing private company of 1984. In 1988, he founded his first internet-based company, United States Information Corporation, which became one of the largest publishers of federal government bidding and contract information in the U.S. In 1990, Dave founded the Internet Marketing Group and six years later, he started Didit. Mr. Pasternack earned an MBA from New York University and is the author of “The Target-Marketing Capabilities of SEM.”

About Didit
Founded in 1996, Didit is a fully integrated marketing and communications firm, with offices in Manhattan; Mineola, Long Island; and Waltham, Massachusetts, as well as a direct marketing division Didit DM in Plainview, LI. Recognized as an Inc. 500, Deloitte Fast 50 and Fast 500 company, Didit is a privately held industry pioneer that offers an unparalleled range of marketing, public relations and digital services, from “postcard to post-click.” The agency’s experienced professionals, innovative strategy, best-of-breed technology and advanced analytics provide a fully comprehensive marketing approach to businesses, delivering unmatched results for more than 200 clients across all verticals. Didit was co-founded by SEO/SEM thought leader, SEMPO founding board member, and Didit Executive Chairman Kevin Lee. For more information, visit https://didit.com/.

Media Contact: Liz Burke, 516-629-3285 (office), 917-573-1440 (cell), liz.burke@didit.com