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Syosset Resident Neil McKenna Rejoins Didit in New Role as Vice President, Integrated Marketing

Didit Editorial

Mineola, NY — September 17, 2018 – Full-service marketing and communications agency Didit, headquartered in Mineola, New York, is pleased to announce the re-hiring of Neil McKenna as its new Vice President, Integrated Marketing. An experienced digital specialist who resides in Syosset, he will be responsible for creating and implementing strategic initiatives behind sophisticated digital marketing campaigns for Didit’s B2B and B2C clients. Working both as an individual contributor and collaboratively with various teams, Mr. McKenna will provide recommendations for programs across a variety of services, including but not limited to, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Display Media and cross-channel analytics. During his first stint at Didit from 2007 to 2011, he held the role of Account Director in the agency’s SEM department.

“We are very pleased to welcome Neil back to Didit,” said Dave Pasternack, chief executive officer and co-founder of Didit. “He has a wealth of experience managing paid and organic online media and possesses the distinctive capability to analyze and tailor strategic initiatives based on performance and analytics, which is a critical component in the marketing programs of today.”

Mr. Pasternack added, “We are confident that Neil will demonstrate a commitment to excellence in implementing results-based marketing campaigns, and building valuable relationships with our clients, prospects and team members.”

Mr. McKenna has spent the last decade, elevating leading national brands as an Omni-channel digital marketer. Between 2012 and 2016, he served as Director of Online Marketing and then was promoted to Vice President of Interactive Marketing at 1-800-Flowers.com, where he managed a team to run several digital channels, and generated significant year-over-year revenue growth by establishing digital industry best practices, agency optimizations and offline-to-online integration. From 2011 to 2012, Mr. McKenna was Digital Marketing Manager at Bed, Bath & Beyond, where he was responsible for managing SEM campaigns across three company websites as well as leading projects on the company’s cross-channel marketing committee.

Prior to Mr. McKenna’s return to Didit, he served as Principal Consultant for ELM Digital Consulting, where he provided direction and counsel for channels that directed traffic to an e-Commerce website. Previously, Mr. McKenna was Vice President of Digital Marketing Strategy at Toluna Market Research, where he executed digital strategies across various business units and global markets.

“I could not be more excited to return to Didit,” said. Mr. McKenna. “I was proud to be there in 2007 when Didit was a market pioneer and leader in SEM and now again, they have pivoted well ahead of the industry. Everyone talks about customer journeys, but almost no one is talking ‘to’ customers at ‘all’ touchpoints. Didit clients have a clear competitive advantage having multiple channels optimized in concert over just spending myopically in a silo.”

About Didit

Founded in 1996, Didit is a fully integrated marketing and communications firm, with offices in Manhattan, Long Island, and Waltham, Massachusetts. Recognized as an Inc. 500, Deloitte Fast 50 and Fast 500 company, Didit is a privately-held industry pioneer that offers an unparalleled range of marketing, public relations and digital services, from postcard to post-click. The agency’s experienced professionals, innovative strategy, best-of-breed technology and advanced analytics provide a fully comprehensive marketing approach to businesses, delivering unmatched results for more than 200 clients across all verticals. Didit was co-founded by SEO/SEM thought leader, SEMPO founding board member, and Didit Executive Chairman Kevin Lee. For more information, visit https://didit.com/.

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