Business MEETS Marketing

Didit’s executive team offers capabilities and creativity unmatched by any traditional or digital marketing agency. We overcome business challenges with marketing. Meet them here:

Kevin Lee, Executive Chairman & Co-Founder

From his co-founding the company in 1996 to his election as SEMPO Chair, the Search Engine Marketing Professional Organization in 2005, Kevin Lee has led Didit and the Digital Marketing field as an educator, strategist and champion. Kevin invents technology solutions to marketing problems for clients and builds Didit platforms. From the Didit Detective in 1996 through many generations of Didit’s proprietary bid management platform, Kevin is always innovating. Additionally, Kevin is the author of over 750 columns on marketing published across several publications, has written several books, including Search Engine Advertising, The Truth About Pay-Per-Click Search Advertising, and The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy. Kevin has been invited to speak at over 550 conferences and events over 24 years of digital marketing. Kevin received his MBA from Yale University.

Eric Wiggins, CEO

Eric joined Didit in 2006, beginning his career within the Client Services department. He was promoted multiple times, ultimately rising to CEO in 2022. Eric was instrumental in the success of Didit’s marquee clients, with involvement in strategic brainstorming and the development of strong relationships with key organizational stakeholders. During his tenure, he managed multiple teams and handled tens of millions in monthly media spend. Eric is heavily involved in business development, with a focus on ‘Performance Marketing’ as Didit provides all aspects of marketing, from strategy to execution. His vision is for Didit to continue its growth as a premier full-service, integrated, results-based agency taking clients to the next level. Eric received his B.A. in Marketing from Hofstra University.

Heidi Zafran, Chief Operating officer

Heidi joined Didit in 2007 and was promoted to COO in 2023. She oversees Didit’s day-to-day operational business functions, working with each department to ensure efficiencies and balance the needs of the business with the needs of employees. Heidi continues to be responsible for attracting and retaining the superior talent that Didit needs to service the most complex campaigns in the industry and advance its position as an industry-leading agency. Heidi came to Didit from Hudson, a global staffing and solutions firm, where she was Director of HR. Prior to Hudson, she spent most of her career at Grey Group (part of WPP) where she was Vice President of Human Resources. Heidi received her B.A. in Communications from Hofstra University and Masters in Education from Hunter College.

Cecilia Fernandes, Senior Financial Officer

Cecilia joined Didit in 2005 as Finance Manager and was promoted to Controller in 2011. Her role significantly broadened to include oversight of Didit’s Tech department where she is instrumental in making decisions regarding technology. Cecilia leads the Finance department, overseeing all accounting and financial functions. Prior to Didit, Cecilia worked in various financial roles including, payroll, accounting and financial reporting for Sandata Technologies & Medical Arts Office Services where she was involved in different ventures. She has a diverse skill set in accounting within multiple industries including Medical Billing, Healthcare, Technology & Hospitality.

Ilana Eichinger, Vice President, Client Service

Ilana Eichinger joined Didit in 2021. Her professional marketing strategy and project management experience includes clients in multiple industries, including Retail, Financial, Transportation, Consumer Products, Insurance, and Non-Profit. She has worked on the agency and client side holding both Marketing and Client Services leadership roles at companies and brands such as Siegel + Gale, Gap and Goodwill. Ilana has a B.A. in Communication from the University at Buffalo.

Steven Schopp, Vice President, Digital

Steven, a seasoned website and marketing specialist with 20 years of experience, joined Didit in 2018. His wide-ranging expertise encompasses analytics, creative, site usability, customer/user experience, and conversion optimization. Steven has designed and developed complex website platforms and executed sophisticated marketing strategies for clients across multiple, varied industry categories. He oversees Didit’s Web Development, SEO, Earned Media, and Paid and Organic Social teams. Additionally, Steve works closely with Paid Search teams on strategy to ensure that all conversion funnels are fully optimized.

Andrew Yuse, Vice President, Paid Search

Andrew joined Didit in 2013. In his role as VP of Paid Search, he oversees the Paid Search team and serves as Didit’s strategic lead for the Search, Display & Paid YouTube channels. With roots in account management, Andrew cut his teeth running high-performance Search accounts spending in excess of $50 million annually. He now works closely in tandem with both the internal account leads and client-side points of contact to ensure that performance is up-to-par and strategy remains on the cutting edge. Andrew has a B.A. in Communications from Quinnipiac University.