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Analysis of a successful LinkedIn Pulse post

June 23, 2015: I’ve been on LinkedIn as long as I’ve been writing digital content professionally. Publishing on LinkedIn Pulse seemed like a natural fit. I found success with my third LinkedIn Pulse post, entitled “New Grads: Do What You Love To Love What You Do.”

This post has received at least 1450 page views, 104 likes and 8 comments.

Why Publish on LinkedIn Pulse?

Publishing on LinkedIn Pulse seemed like a valuable choice for my personal brand for many of the same reasons I’d want to guest post on a prestigious blog:

Before You Begin…

Analyze Your Profile

Before you think about what to write about on LinkedIn Pulse, consider your topics of expertise. Then, take a look at your profile and your connections. Who are you connected to? Who do you want to reach?

My profile analysis reveals that my profile is viewed by people in tech, publishing, and self-identified geeks. That’s very consistent with my personal and professional brand. I’m getting the most views from people local to me, too.

Examine LinkedIn Featured Tags and Categories

LinkedIn has many categories that hit the sweet spot: they are interesting to me, I can speak with some amount of authority in those areas, and my connections are also interested in them. This will differ according to your industry, but I like to aim for inclusion in categories like social media, professional women, technology, entertainment, and best advice.

You can browse categories within Pulse for inspiration. What do you like to read?

LinkedIn also utilizes hashtags in Pulse posts for special events. I came across #IfIWere22 in a post I was reading; it’s for advice you’d give your 22 year old self and was aptly timed to assist recent college graduates active on the professional network. As with most networks, editorial initiatives and seasonal content have the potential to do well.

Choose your title carefully: if it’s tweeted, will it fit into a tweet? If you’re not sure about your title, consider using CoSchedule’s Headline Analyzer to help.

 Analysis of a Successful Post:

Here’s a quick look at how my post did using the metrics LinkedIn Provides:

Most of the post’s success occurred over two days (weekdays).

LinkedIn Pulse shows me that my post is reaching people in my industry (I work in marketing at a tech company), people in my area (I’m located near Philadelphia), and that my post was primarily discovered via Pulse itself.

Pulse also offers a dashboard-style glimpse at my analytics.

What did I do to succeed?

What Could I Have Done Better?

Have you had success on LinkedIn Pulse? What did you do to make it happen? We welcome comments and additional tips.

Didit looks to industry experts for their opinions on trending topics and digital strategy. Are you an expert in tech, social media, or marketing? We’d love to hear from you. 

Summary
Article Name
Analysis of a Successful LinkedIn Pulse Post
Description
Have you taken advantage of LinkedIn Publisher yet? SEMRush's Tara Clapper shares insights on strategically creating a LinkedIn Pulse Post.
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