Didit Summer 2023 Campaign
When we initiated our Didit sales campaigns, our primary objective was to attract fresh clients seeking assistance with their digital marketing efforts. We had to set ourselves apart in the hyper-competitive paid social media landscape. A mix of experiments with various creative approaches, ranging from conservative designs that adhered to conventional norms to captivating, attention-grabbing content was implemented. Soon after, our learnings showed that one of our most “out there” pieces of creative featuring a cat proved to be exceptionally successful. Results included generating 40 leads at a cost per lead (CPL) of $30. Additionally, it fostered 281 engagements with our Facebook page, elicited 71 post reactions, and spurred 14 comments.
With some initial traction from our first campaign, the idea to add in an offer for a social audit ad concept emerged as we sought to narrow our focus specifically to client’s intent on revitalizing their paid social media advertising efforts. Our objective was to attract users with a complimentary audit of their social media ads, provided they were currently investing $10,000 or more in their paid social advertising. This ad campaign outperformed our other creative initiatives, delivering 13 leads at a CPL of $36. Furthermore, it garnered 63 engagements on our Facebook page and enticed 44 users to click on the provided links.
Recipe for Success
Fresh leads, new learnings on creative, and a low cost per lead made this campaign a success. Finding a niche audience on Meta isn’t easy, but the balance of art + science helped us hone in on our target audience within the network.
