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Facebook Loads Up on Ads: Will Users Revolt?

Didit Editorial

facebook_shotJuly 2, 2013: Forbes contributing writer Paul Tassi takes aim at Facebook‘s penchant for loading up its virtual real estate with ads from the social network’s more than one million advertisers. The onslaught of ads appears to have begun in earnest “in the past several months;” Tassi notes that the result of this recent deluge of commercial solicitations has caused Facebook to often resemble “a domain squatter landing page.”

So far, it’s too early to tell if Facebook’s users will accept or reject the increased volume of ads, but Tassi suggests that a senior management rethink may soon be in order. The clear danger here is that Facebook, like its once world-leading social antecedents Myspace, Friendster, and Geocities, will make the mistake of putting the interests of its advertisers and investors ahead of the users upon whose continuing loyalty the future of Facebook ultimately depends.

Read complete article at Forbes.com.

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