December 10, 2014: Twitter party events are one of the most exciting developments in social media. They involve a scenario in which a group gathers on Twitter or other social media platform capable of live streaming text in real time. Such parties offer terrific opportunities for influencers to connect with their followers and for communities to come together to share information. They’re also excellent for creating events that promote individuals, brands and products, while giving to followers terrific, exciting content they can use.
Twitter parties can expose folks who don’t know your brand to what’s special about what you do. The first Twitter party was thrown in 2008 as an experiment to see whether giveaways would have traction on Twitter (they do). In the past several years, big brands, including Hasbro, Norelco, Boars Head, P&G, and many others have jumped on the bandwagon.
To make your party work you’ll need to plan carefully and execute flawlessly, which is where our new SlideShare presentation comes in. Our presentation can help you with key tasks, including:
1. Topic and hashtag selection
2. Setting expectations through success metrics
3. Script creation
4. Rehearsal and final checklist
5. Archiving your event for future content use
Here’s to throwing an unforgettable, profitable Twitter party!
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