October 25, 2013: Online Media Daily reports that Google has cut a year-long deal with Publicis-owned MediaVest that supports display, online video and mobile ad inventory in the U.S.
As the article notes, “Some believe more digital upfront deals will emerge in opposition to programmatic buying. Media buyers are willing to pay a premium for ads just to know the future, said Kevin Lee, Didit founder. “Non-guaranteed media buys freak out media buyers,” he said. “As more media buys become programmatic, prices are no longer guaranteed. That’s why media buyers are not that comfortable with search.”
Read complete article on mediapost.com
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