King Quality Paid Social Campaign
Over the course of the previous year, our approach to King Quality’s paid social media strategy has been comprehensive and dynamic. Our focus has been on every stage of the customer’s journey, employing a full-funnel method.
Our strategy included monthly testing within the account to gauge the effectiveness of various types of lead forms in generating leads. We implemented a post engagement campaign, regularly infusing fresh content to expand our retargeting reach and boost brand recognition. Our dedication to precise audience testing enabled us to refine our targeting precision, leveraging geotargeting and interest-based segments that consistently yielded positive outcomes.
The results speak for themselves: over the past year, our budget witnessed an impressive 187% year-over-year surge, paralleled by a remarkable 102% upswing in lead generation. Additionally, our click-through rate (CTR) soared by an impressive 43% year-over-year.
The foundation of our success has been the consistent pursuit of innovation. Our commitment to ongoing creative experiments and meticulous audience analysis facilitated the development of a strong brand identity. Today, the King Quality account stands as evidence to this strategic evolution – evidence to how a universal approach, encompassing creativity, testing, and heightened brand visibility, can truly reshape outcomes.
