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Didit’s Kevin Lee Comments on Twitter’s New Keyword-Based Ad Targeting System

Didit Editorial

Yesterday, Twitter announced that it had introduced a keyword-based ad targeting system, allowing an entirely new way for marketers to target users by interest, or, as Twitter’s Blog post put it, to allow “marketers to reach users at the right moment, in the right context.”

Didit’s Kevin Lee discussed the new development in MediaPost, noting that “Twitter is creating its own native advertising extension, going one level deeper than hashtag targeting by taking advantage of those digital marketers obsessing for years about search keywords.” A keyword-targeted ad system is a major step forward for Twitter, which is currently on track to make about half a billion dollars from advertising this year. The new system will be available to marketers through both the Twitter Ads UI and Twitter Ads API.

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