“King” Content Has Too Many Wives

By Steve Baldwin | February 20, 2014

“Content is King” is one of the oldest truisms in Internet Marketing. The phrase, which came from an article written by Bill Gates in 1996, has endured because the actual value of content — original, authoritative, shareable content –has  grown materially over the years, thanks to the search engines.

But while everybody agrees that Content is the Web’s ruling monarch, there is absolutely no agreement about who rules alongside him as Queen. Confusion is rampant — even among Internet Marketing Experts: is Conversation the Queen? Data? Integration? Grammar? Voice? Technique?

Everybody seems to have a strong  opinion about the identity of Her Majesty, but these opinions are all over the map — so wildly diverse that we can only conclude that King Content must — like Henry the 8th — have an extraordinarily open-ended, possibly cavalier view of marriage.

Who Do Internet Marketing Experts Think Content’s Queen Is?

• “Analytics is Queen” – Brafton Editorial
• “Collaboration is Queen” – Luxury Travel Advisor
• “Community is Queen” – Kat Cole
• “Connectivity is Queen” – Will Pitt
• “Consistency is Queen” – Laurie Hurley
• “Context is Queen” – Rob Dalton
• “Conversation is Queen” – Brian Gallaher
• “Creative is Queen” – Adam Kleinberg
• “Data is Queen” – Haylee Oliver
• “Design is Queen” – Mika Epstein
• “Distribution is Queen” (and she wears the pants) – Chad Politt
• “Engagement is Queen” – Ken Garber
• “Frequency is Queen” – Dan Seltz
• “Grammar is Queen” – Carolyn Goodman
• “Integration is Queen” – Bredlau
• “Interactivity with fans is Queen” – Rachma Ghamlouch
• “Keywords are Queen” – Clifford Rohde
• “Linking is Queen” – Lori Higby
• “Marketing is Queen (and runs the household)” – Tomas Cirki
• “Multiscreen is Queen” – Ingrid Lunden
• “The Network is Queen” – Marc Goodman
• “Platform is Queen” – Natalie Danford
• “Quality is Queen” – Jim Margary
• “Relevance is Queen” – Andrew Shedden
• “Revenue is Queen” – Chris Goward
• “Search is Queen” – Raymond Blijd
• “Segmentation is Queen” – Paralee Walls
• “SEO is Queen” – Angela Schnaubelt
• “Social Media is Queen” – Joanne Jeske
• “Storytelling is Queen” – Shirley Williams
• “Strategy is Queen” – Springboard
• “Technique is Queen” – Savit Interactive
• “Trust is Queen” – Soni Sharma
• “Usability is Queen” – Resource Techniques
• “UX is Queen” – Holger Maassen
• “Visual Content is Queen” – Ian Greenleigh

Is Content’s Queen merely in the mind of the beholder? Who really shares the realm with King Content? Let us know!

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