July 16, 2015: Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. As we’ve written before, developing buyer personas helps to streamline and target your content so that it attracts the customers you wish to reach. “While personas might not exist ‘in real life,’ they can be used to guide content marketing efforts so that the resulting editorial material will more closely track the actual interests of the individuals they seek to target, thus enhancing the appeal of such content.”
If you’re just getting started with Inbound Marketing, persona development is an important first step. To create personas you need to know, or discover, the audience you wish to reach. If you’re having trouble detailing the traits that your persona has, we’ve created a guide with questions based on a Hubspot blog post. Before you spend time and money on research to help define your personas, ask yourself these questions about your target audience.
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