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Do Blog Comments Help or Hurt Content Marketing?

April 18, 2014: Should You Take Comments on Your Blog?A reader recently e-mailed us asking why we don’t take comments on the Didit Marketing Blog. It’s a fair question — after all, comments — at least in theory — can lead to greater engagement, longer time spent on site, and perhaps a greater chance that a reader will subscribe or take other positive action.

Sometimes it’s good to maintain an “I/Thou” distance from your audience (just ask The New Yorker Magazine, which doesn’t host comments). It’s neither wise nor necessary to make every one of your online statements an invitation to a debate.
From a webmaster’s perspective, however, hosting comments on a blog can provide major headaches, among them:

On the other hand, social networks are terrific places to host comments — they were built for this purpose, after all.  Comment plug-ins and/or widgets are available from the big social networks, including Facebook and Google Plus.  Short-form micro-blogging platforms such as Twitter are great places to move links to your articles into other peoples’ networks.

Keep the chatting — and any spam or sniping — on these networks, and save your blog for what it does best: showcasing your thought leadership.

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