Steve Baldwin: Simple Steps for Improving Your Content

Didit Editorial

11 years ago

By Steve Baldwin | April 1, 2014

Didit’s Steve Baldwin provides some simple tips for improving your content marketing efforts in the pages of The Long Island Business News. He notes that successful content marketing is a “long term game” that rarely delivers results overnight but should be regarded “as an investment, not an expense.” At the core of content marketing is a spirit of helpfulness: “content that helps people –irrespective of whether they ever buy services from your firm – builds trust and brand equity.”

Read complete article on the site of the Long Island Business News:
http://libn.com/2014/04/01/baldwin-simple-steps-for-improving-your-content/