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Major U.S. PR agencies: who’s fastest on mobile and desktop?

By Kenny Louie from Vancouver, Canada (Heart of the pack Uploaded by russavia) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

February 10, 2016: Public relations agencies have almost universally hopped on the digital bandwagon, with many taking a “digital-first” approach to influence-building (in fact “digital PR” is becoming a service category in its own right with many firms). At the same time, however, it’s clear that many of the websites — the actual digital homes – of these agencies could use improvement. For example, when Didit tested the sites of 100 major agencies last year (as ranked by ODwyer.com), it found that only 57.3 percent were “mobile friendly” according to Google’s Mobile-Friendly Test.

Today, we take a different view of PR agency site performance from the standpoint of website speed — both mobile and desktop — as evaluated by Google’s Page Speed Insights tool. In addition to speed benchmarking, Google’s test also includes a “Mobile UX” (usability) metric that’s designed to serve as a proxy for user satisfaction on these devices; we include it as well.

Which PR agency site provided the fastest experience? The slowest? Which provided the best consumer experience? The worst? Let’s go to right to the data — courtesy of Google. Page Speed Insights tool. (Note: all tests were run on the afternoon of January 28, 2016).

PR agency speed test winners: Mobile

AGENCY SITE Mobile page speed
Blaze PR http://www.blazepr.com/ 87
DKC http://dkcnews.com/ 84
The Hoffman Agency http://www.hoffman.com/ 77
Allison + Partners http://www.allisonpr.com/ 76
Maxwell PR http://www.maxwellpr.com/ 75

 

PR agency speed test winners: Desktop

AGENCY SITE Desktop speed
APCO Worldwide http://www.apcoworldwide.com/ 98
DKC http://dkcnews.com/ 94
The Hoffman Agency http://www.hoffman.com/ 90
SS | PR http://sspr.com/ 87
Maxwell PR http://www.maxwellpr.com/ 86

 

PR agency sites scoring “100” on Page Speed Insight’s “Mobile U/X” test

AGENCY SITE Mobile U/X
Allison + Partners http://www.allisonpr.com/ 100
Cashman + Katz http://www.cashman-katz.com/ 100
Cooney Waters Group http://www.cooneywaters.com/ 100
DKC http://dkcnews.com/ 100
Fahlgren Mortine https://www.fahlgrenmortine.com/ 100
Gregory FCA http://www.gregoryfca.com/ 100
GYMR Public Relations http://gymr.com/ 100
Horn Group http://www.horngroup.com/ 100
IW Group http://www.iwgroupinc.com/ 100
Jarrard Inc. http://jarrardinc.com/ 100
O’Malley Hansen http://www.omalleyhansen.com/ 100
ReviveHealth http://www.thinkrevivehealth.com/ 100
SparkPR http://www.sparkpr.com/ 100
W2O Group http://www.w2ogroup.com/ 100
Waggener Edstrom http://waggeneredstrom.com/ 100

 

Complete Data Set

Note: you can sort this spreadsheet by column and also export it to your choice of file formats.
[gdoc key=”https://docs.google.com/spreadsheets/d/1Xn-Rk2wRhFCYB5vLqOxNUHPq1rdNT0hZbVYechqbi8o/edit?usp=sharing”]

 

Summary
Article Name
Major U.S. PR agencies: who’s fastest on mobile and desktop?
Description
Which major U.S. PR agency sites are fastest? Slowest? Best (and worst) in terms of mobile U/X? We got the numbers right from Google.
Author
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