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Tips For Professional Business Blogging

By Chris Bell | February 27, 2014

Having an active blogging platform can distinguish your firm from the pack. Doing so can be especially valuable if:

You are a thought leader in your field, and your opinions matter.  A blog is where you can demonstrate your professional knowledge, share it with colleagues and customers, and contribute to the ongoing professional conversation that surrounds your field.

You want a lift in SEO. A blog can make you and your business instantly findable if it incorporates good SEO practices. This can generate leads immediately and add to revenue.

You need new business opportunities. A blog can generate interest and support the lead generation carried out by your site.

A blog is just one component of your larger digital presence, but it plays a key role as the beating heart of your central hub — your site. From your Blog you can reach out to prospects, engage in PR, and open discussion on issues in your industry. If you can create compelling content, you can start all manner of business conversations that can lead to opportunities.

So, how do I start my own business blog?

Decisions, Decisions
Now, with a steady stream of content that is distributed to your followers via social media channels, you have a steady blog running. Below are some issues you should watch out for, as you go about maintaining your professional blog –

To comment or not to comment?  An ever-present worry on blogs is spam. Spammers will use automated tools to place garbage links and keywords onto the comments section of your blog in an attempt to raise their SEO in a Black Hat manner.  WordPress offers a number of moderation options, including fully open comments, moderated comments, or no comments at all. Fully open comments allow anyone to post comments. Moderated comments take time to go through but is the safest protection against spam, as no comment will be published without your permission. Turning off comments makes everything safe and require no time, but one loses the opportunity to turn the comments towards prospecting and to create conversations that are relevant with your readers. Google indexes all text on a site, and relevant commentary counts as relevant content. We recommend using the Google Plus plug in for comments, as it allows granting good comments +1s which get counted and indexed by Google’s algorithm, giving your SEO a double boost.

One step further – Email marketing: Depending on how far you want to go, you can use a free email service such as Mailchimp (free for the first 1,000 contacts) to sign visitors up for an e-mail newsletter that you create. Forms and templates exist that can import signups into your email platforms. This is a tremendous tool for building a loyal audience of subscribers, who then can be sent your high quality content.

We want to hear your questions and experiences concerning business blogging. Contact us if you’d like to chat with our experts.

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