Build a Facebook Leads Ad campaign in 7 easy steps
July 5, 2016: Facebook may not be the social network that businesses first think of when contemplating a lead generation platform, but Facebook wants to change that perception, and so, in October of 2015, it added Leads as a business objective within its ad console and built out functionality allowing this. Before we take you […]
Facebook algorithm change rocks brand marketers and publishers
June 29, 2016: Facebook rocked the publishing and brand marketing world today when it published a document warning that publishers and brands should expect reduced referrals from Facebook in the future: Overall, we anticipate that this update may cause reach and referral traffic to decline for some Pages. The specific impact on your Page’s distribution […]
Why Organic Social is just as important as Paid Social
June 29, 2016: “Paid social” especially on Facebook, has become the hot item for marketers and brands. With the buzz around video marketing and the organic reach of business pages dropping, many are turning to paid Facebook ads for reach instead of relying on traditional organic posting calendars, and shelling out a ton of money […]
Emarketer: Ad blocking to grow 34.4 percent this year in U.S.
June 28, 2016: Consultancy firm eMarketer released new data projecting greater pain for digital publishers and marketers in the form of ad blocking. According to the firm, “69.8 million Americans will use an ad blocker, a jump of 34.4% over last year. Next year, that figure will grow another 24.0% to 86.6 million people.” eMarketer’s […]
What big companies get wrong about search marketing
June 27, 2016: New research from Clutch.co – a firm that evaluates professional service firms – sheds light on why search, despite delivering high value in comparison to other media, has historically been denied the budget it deserves in large corporate (“enterprise”) firms. The study was based on questionnaires sent to 500 respondents employed in a […]
Should you be advertising on Reddit?
June 23, 2016: Just about three years ago, Didit took a look at the marketing opportunities on Reddit – the edgy social news and entertainment site. While noting that Reddit had marketing potential, we wrote that “we feel that Reddit is best used more for distributing social content into specific welcoming communities, raising brand awareness, and […]
Study: social media policies can make your employees more productive
June 22, 2016: Back in March, we noted that having a social media policy in place can reduce the chance of one of your workers causing – intentionally or inadvertently – a reputational disaster. But social media policies aren’t just effective at shielding your company from bad interactions with the world at large; it turns […]
Political graffiti invades Google Maps
June 21, 2016: Google Maps is, for millions of people across the world, an indispensable utility used by mobile, desktop, and tablet-based users to plan their travels and orient themselves in the real world. But beyond its navigational utility, it also functions as a quasi-social media network insofar as it incorporates reviews and crowdsources locational edits. […]
New Bing presentation explores the psychology of search
June 20, 2016: This month, Microsoft’s Bing posted a terrific Slideshare presentation — “The Art and Science of Ad Copy Testing” that’s packed with useful tips about how search marketers can create better copy in their ads. The presentation is long (154 slides) but lively and informative, providing an excellent top-level view of the psychology of […]
A future without text? I don’t think so, Facebook
June 16, 2016: Earlier this week, Facebook’s Nicola Mendelsohn predicted – with a straight face – that Facebook might become an “all video” network within the next five years. Noting the rapid growth of video content and usage on Facebook — a trend we’ve noted on this blog — Ms. Mendelsohn went further, suggesting that […]