Google Trusted Stores program leverages online reviews and Adwords review extensions
January 26, 2016: E-tailers and merchants of every stripe know the value of online reviews, via Yelp, TripAdvisor, or numerous online review aggregators. Reviews — provided they are honest, and come from real people — are a form of personal witnessing that can cut through commercial puffery. Consumers considering whether to buy the same product […]
Panda becomes core. So what?
January 25, 2015: Google recently announced that anti-spam algorithm Panda, which measures site quality and has become one of Google’s “core ranking systems,”will now become further assimilated within its core logic. Google has been integrating Panda (and its brethren Penguin, which targets link spammers) into its core system for the past several years, so the announcement […]
CMOs on Twitter: Who’s speeding up (or slowing down) in 2016?
January 21, 2016: Last year, Didit analyzed the Tweeting behavior of the Top 100 CMOs on Twitter, as identified by Social Media Magazine. We wanted to understand how CMOs — who by virtue of their profession represent a seasoned, knowledgeable group with respect to social media best practices — use Twitter, particularly in respect to […]
Google AMP puts your content in the fast lane
January 13, 2016: Mobile Internet usage is surging but many site pages remain unacceptably slow. Fortunately, Google has responded to mobile searchers’ need for faster-loading content with AMP (Accelerated Mobile Pages), an open-source project announced this past October. AMP takes away some of the freedom that webmasters have traditionally enjoyed in terms of running arbitrary […]
Peach may be a fad (but messaging networks are not)
January 12, 2015: If you logged onto the internet this weekend, you probably heard about the newest app to explode in popularity: Peach. Peach is a hybrid messenger/social media network combining the direct conversation of Facebook Messenger/WhatsApp with a “stream” with updates from other networks. Peach amalgamates many “fan favorites” in the social media world: […]
Top 10 ultra-weird digital marketing job titles
January 9, 2016: The Digital Marketing profession is filled with weird terms and job titles. More often than not, these titles are imaginative re-namings of more prosaic positions, but occasionally reveal something real and surreal about the state of marketing. Here’s a quick survey of the weirdest digital marketing jobs we’ve seen advertised on the […]
Welcome to 2016 (and 20k people watching a live puddle)
January 7th, 2016: On January 6th, 2016, live streaming history was made when twenty thousand people tuned in to watch an extra large-puddle in Newcastle, England, a viewing experience only slightly more entertaining than watching paint dry on a wall. LIVE on #Periscope: #DrummondPuddleWatch https://t.co/9DeBzSIws3 — Drummond Central (@drummondcentral) January 6, 2016 Drummond Central, a marketing […]
Mainstreaming of the meme
December 30, 2015: Each year, it seems that there are more and more memes (viral internet jokes) for us to contend with. Some fly over the heads of older generations; but in 2015, I felt that I saw more mainstream coverage of internet humor than ever before (my mom asking what a “me-me” was certainly […]
![By Juliancolton (Own work) [Public domain], via Wikimedia Commons](https://didit.com/wp-content/uploads/2014/11/1024px-Closeup_of_pencil_graphite-320x202.jpg)
Let’s rewrite these writing rules
Decemer 15, 2015: I might be a stickler when it comes to grammar and spelling, but when it comes to certain writing rules, I’m a rebel. There are three widely-accepted guidelines, in particular, that drive me crazy. These are: 1. Don’t start a sentence with a conjunction. Why not? It helps the writing flow! I think […]
Viveka Von Rosen: LinkedIn is streamlining
December 12, 2015: It’s been over a year since we’ve had Viveka Von Rosen as our guest at Didit.com. The host of #linkedinchat — and one of Marissa Meyer’s favorite people — Viveka repeatedly makes the Forbe’s List of top women influencers in social media. She’s earned the moniker of “LinkedInExpert” and we’re delighted to […]