Facebook wants you to be more responsive to customers
August 31, 2015: Facebook recently launched a new “Send Message” CTA that allows users of its ad platform to communicate directly with the advertiser. “Until now,” writes Facebook, “admins could only respond to customers in the same way that the person reached out to the Page, either through a comment or private message. In the […]
How to Write an Article That Moves People on Social Media
August 27, 2015: While there’s no single formula for writing an article that will resonate with your social media audience, there are guidelines that can increase your chance of success. Here’s a formula that’s worked very well for my content team: 1. 300 to 500 Words of Text. Yes, the words in this text should […]
Content theft: It’s here, it’s hurtful, and networks need to fix it
August 24, 2015: Last week, shortly after Instagram sensation/pseudoceleb @FatJewish had signed a contract with celebrity talent agency CAA, he was lambasted publicly as social media and online pubs exploded with accusations that @FatJewish, AKA Josh Ostrovsky, stole the content on his sites and gave no credit to original creators for their contributions. Comedians came […]
Fighting Content Oblivion
August 20, 2015: In order to secure the long-term success of your content marketing, you need to think about and plan for what happens after an article is published. Successful content marketing means putting a lot of thought into content strategy and execution. Who exactly are you writing content for? What specific problems do your […]
Facebook Notes: Back from the Grave
August 18, 2015: I have fond memories of melodramatic Facebook Notes from my high school days when people used them to play survey games or passive-aggressively write about whatever drama was going on. Back when Facebook status updates had character limits and Xanga/Livejournal weren’t cool, Notes was where those “deep” friends could pseudo-blog about their lives. […]
Chromecast – 5 things to know
August 13, 2015: Chromecast is the new dongle device that is challenging Apple TV and Roku as a must-have living room appliance. While many are debating what this means for Google’s long term strategy, here are 5 things to know about this device now. It’s cheap – The Roku retails for $49.99 at its lowest […]
Social Media is not PR (Lessons from Tinder’s Twitter Tantrum)
August 12, 2015: We’ve previously written about how social media and PR efforts can be synced in a way that encourages well-rounded publicity campaigns. Social media, in some ways, has elbowed out traditional public relations and journalist gatekeepers because of its innate ability to create a direct line between brands and customers. The problem with […]
4 Reasons to Add eBooks to Your Content Menu
August 10, 2015: If you’re running a B2B site, you’re likely using content, SEO, and social media to attract visitors to your site’s pages. But even if your site, your social presence, and blog content are all compelling, the percentage of people taking the final step to conversion (typically by completing a contact form) is […]
Why Online Retailers Shouldn’t Ignore SEO
August 6, 2015: Retailers seeking increased market share and an edge on their competitors need to use every weapon in their arsenal to stay ahead. Many of them have learned over the years that PPC is an effective channel for reaching shoppers when they’re close to a purchase decision. PPC is great because it allows […]
Copyrighted Content: Down with “Freebooting”
August 4, 2015: When it comes to the world of social media, copyright is not a word that is tossed around very seriously. As brands and pages struggle to appeal to their followers, the need for “content” that is humorous, visual, interesting, and, best of all, viral, has become a cut throat competition. Recently, I’ve […]