Strategic PR: Create News When There Is None
June 19, 2015: It isn’t hard to get media coverage when an organization has a newsworthy announcement to make. The challenge is to get media coverage when there’s no news, and for most companies, that’s most of the time. After all, it’s not every day that you launch a new product, buy another company, or sign an […]
Is Your Startup Ready for a PR Crisis?
June 17, 2015: Sometimes brands run campaigns with slogans and events that make you wonder what their marketing team was thinking. An unfortunately prime example: Bud Light’s “Up for Whatever” campaign. As part of the campaign, which was meant to encourage spontaneity and good times, the company printed labels on its beer bottles with the […]
Optimizing your Tumblr mobile site
June 15, 2015: I’ve written in the past about how brands should begin to use Tumblr as a community-driven, creative way to embrace their voice and audience. If you’ve joined the Tumblr community recently, congratulations! We’ll be sharing optimization tips on our blog as we grow our own Tumblr page. If you’re still unsure about […]
YouTube vs. Facebook: Who is the King of Video?
June 12, 2015: Recently, the internet has been abuzz with the news that Facebook has become the new king of online video. In the last few months, Facebook has made a few additions to ramp up its share in the lucrative and trendy video industry. The introduction of auto play video ads, mentions of the importance […]
The scary world of competitive content
June 10, 2015: The tactic of producing content is terrifying for the brands of today. Back in the old days, companies would simply need to buy TV ad time, hire an advertising agency to make some creative print ads and collateral, and then measure whether or not sales went up. Now, in the new age […]
Pinterest and Instagram Introduce Buy Buttons
What does this development mean for marketers? June 8, 2015: The push towards visual networks has accelerated tenfold with the introductions of buy buttons on both Pinterest and Instagram last week. While it came as a surprise to many, the recent explosion in popularity of these two networks left this kind of update inevitable. So, […]
News Consumption and Social Media
June 5, 2015: Remember the days when television, radio and the newspaper were the main sources of news? Since the mainstreaming of the Internet in the early 2000’s, the way we consume news has drastically changed. With mobile devices and internet service available virtually everywhere, people have the news right at their fingertips, and social media has become […]
GIFs on Facebook…It’s About Time!
June 2, 2015: It’s long overdue, but GIFs are finally supported on Facebook. You can now express yourself in animated form on your Facebook posts! We’ve written before about how a GIF can help brands and users add a little bit of easy humor into their content. According to HubSpot, the GIF can serve as […]
How to Avoid the PR “Summer Slowdown”
May 29, 2015: Regardless of your profession, I’m sure your company has, at some point, experienced the summer slowdown — a decrease in business during the months of June, July and August. However, there is no reason to slam the brakes on your Public Relations strategy. In fact, you should do the exact opposite. With […]
Social Media Trends: Your Summer 2015 Cheat Sheet
May 27, 2015: You may recall our social media trend list for 2014. With new networks, various updates, and advances in technology, quite a few things have changed in the world of social media since last year’s list. Are you wondering what’s in store for this summer? Here are 10 trends that we’re excited for: […]