The Art of the 404 Error Page
May 26, 2015: A 404 error page is a landing page on a website that lets a user know that they have visited a broken or defunct link. Webmasters frequently choose to customize their 4o4 pages to avoid losing users that would normally just click the “back” button on their browser once they hit a […]
How much should a PPC agency charge?
May 22, 2015: Didit’s Chris Bell recently had a conversation with a friend who works in digital marketing but is unfamiliar with the nuts and bolts of PPC (Pay Per Click). Chris’ friend asked him this: “since Pay Per Click is a commodity product in digital marketing, why aren’t agencies more transparent with their pricing?” This question shows […]
A dinosaur no more: what I’ve learned about integrated communications
May 21, 2015: Before my PR firm, LVM Group, was acquired a little over a year ago, I considered myself reasonably capable in the realm of integrated communications. After all, I had a Facebook account, tweeted occasionally, and was active on LinkedIn. Now I know that “reasonably capable” was not a fair description of my […]
7 tips for improving PPC ad copy
May 20, 2015: Those working with Google Adwords know how hard it can be to write engaging PPC ad copy, given the limited characters available in Google text ads. In the first part of a two-piece series on PPC copywriting, Didit’s Adam Steinberg shares 7 tips that will increase your ad’s chances of being noticed […]
The beginner’s guide to Iphoneography
May 19, 2015: If you haven’t heard yet, images improve your social media presence and messaging. For example, according to Social Media Examiner, photos on Facebook generate 53% more likes than the average post. Instagram, an extremely visual platform, has surpassed big-wig networks as the fastest growing social media site globally. Adding visuals may not […]
Is your customer ready for E-mail marketing?
May 18, 2015: In the spirit of our recent article, ‘Is Your Company Ready for Public Relations,’ today, we take a look at an incredibly targeted and effective medium: E-Mail Marketing. E-mail sometimes gets a bad rap due to its association with spammers and bought mailing lists. However, e-mail is actually an amazing opt-in marketing […]
CMOs on Twitter: Who Tweets fastest?
May 12, 2015: While being active on social media is not a task ordinarily associated with the job of a Chief Marketing Officer, quite a few CMOs are active on Twitter, enough for Social Media Marketing Magazine to publish a list of them curated by Kent Huffman. Like many similar lists of executives on social media […]
My Website Was Hacked! 10 Recovery Tips
My Site Was Hacked! from Didit Marketing May 8, 2015: Have you ever worried about having your website hacked? According to Forbes, 30,000 web sites are hacked each day. These vulnerable sites can be infected with malicious code looking to suck the SEO score from your URL. It’s a widely held myth that cyber criminals […]
Is your company ready for public relations? This checklist will help you decide
May 7, 2015: Public Relations is a highly effective tactic to increase brand exposure and create a strong public image about a company. And while it’s common for a business to seek a PR agency when it is looking to increase sales, acquire more customers and/or outshine its competitors, the mere fact that a company […]
Facebook Insights for Business Pages: the Basics
May 5, 2105: As a social media professional, my advice to businesses will always be to hire a dedicated social media manager or agency to handle your pages. Many find it hard to understand that social media requires a full work week of hours, tons of creativity, customer service, and writing skills. An employee who […]