Mobilegeddon Report: P&G, Unilever, and Kraft consumer brands
April 20, 2015: Today we report on the mobile-friendliness of the individual brand sites of Proctor & Gamble, Unilever, and Kraft. 125 sites were tested using Google’s Mobile-Friendly Test Page. Summary results are included, plus the complete test results. Testing was begun on 4/19 and concluded on 4/20/2015. This report is our latest in a […]
Mobilegeddon Report: 56 percent of notable Long Island restaurants are mobile-friendly
April 19, 2015: Long Island is home to many thousands of unique eateries, many of whose proprietors maintain websites to promote their businesses. Today, with an eye to estimating the local impact of the forthcoming changes to Google’s mobile algorithm announced on February 26th (AKA “mobilegeddon,”), Didt reports on a sample of 73 of them. The source […]
Mobilegeddon Report: 43 percent of “big pharma” sites are ready for 4/21/2015 mobile algorithm update
April 17, 2015: Today Didit looks at “big pharma,” large pharmaceutical companies listed on Wikipedia’s list of the world’s biggest, most influential drug companies. Although these companies are well-funded entities whose site maintenance budgets likely comprise a very small share of their operating expenses, we found that the majority of them are not mobile-friendly. This […]
Mobilegeddon Report: Long Island lawyers
April 17, 2015: Thousands of lawyers work on Long Island, with many using their web sites to represent and promote their firms online. In this report, Didit surveys a sample of 50 Long Island law firms to provide a view of this sector’s vulnerability to the forthcoming Google mobile algorithm changes announced this past February 26th. The scenario […]
Mobilegeddon Report: 74 percent of S&P 100 sites are mobile-friendly
April 17, 2015: To obtain a macro-level view of the possible impact of the forthcoming changes to Google’s Mobile Algorithm on Corporate America, Didit looked at sites maintained by large-cap S&P 100 sites. Here, we present a discussion of these findings, plus the raw data resulting from subjecting these sites to Google’s Mobile Friendly Test. […]
Mobilegeddon Report: Only 40 percent of top-rated NYC-area hospitals are Mobile-Friendly
April 16, 2015: Each year, U.S. News & World Report compiles a list of the best hospitals and health care institutions in the United States. Because Didit is located in the New York metropolitan area, we decided to look at sites maintained by the 52 top-rated institutions in this area to evaluate their mobile-friendliness, a […]
Mobilegeddon Report: Only 44 percent of big CPA firms are mobile-friendly
April 16, 2015: With Tax Day behind us, today Didit examines the web sites of the most prestigious accountancy firms in the U.S. to get a sense of this sector’s vulnerability to the upcoming changes to Google’s mobile algorithm popularly referred to as “mobilegeddon.” This companies on this list represent a subset of the larger list […]
Mobilegeddon Report: Only 40 percent of “most prestigious” U.S. law firms are mobile-friendly
April 15, 2015: Today Didit looks at the web sites of the 50 most prestigious U.S. Law firms. The firms on this list are aggregated from several public sources, including lists curated by Business Insider and Vault.com. Our aim with this study is to estimate the impact that the forthcoming changes to Google’s mobile algorithm (popularly dubbed […]
Mobilegeddon Report: Top U.S. charities
April 14, 2015: Today Didit looks at the web sites of large U.S. charities to get a sense of the impact the 4/21/15 “mobilegeddon” algorithm changes will have on their mobile search visibility. This study is the latest in our pre-4/21/15 series of studies, which, to date, have included: a) Major U.S. PR Firms (published 4/2/15) b) Large […]
5 free image sites you should be using for your blog
April 13, 2015: Because I spend a lot of time online, I’ve probably seen the same 20 or so tired stock photos used over and over by agencies and businesses. As a photographer, I get pretty fed up with the lack of effort that many social media managers and bloggers are putting into the aesthetics […]